“Slang is the poetry of everyday life and it vividly expresses people’s feelings about life, and about the things they encounter.”(Hayahawa, 1941) There was a time when one wrote passages or pages to express how one feels about something or someone. The beauty was in the praises that were endowed soon after. There was happiness in the flow of honest appreciations whether to praise the good or condemn the bad. Unfortunately, everything these days have narrowed down to “awesome”, “cool”, “bad”, or…
5 mins. To use to whole language approach as a TESLO teaching method to teach business professionals I would focus on the reading&writing-side of learning. This is to achieve frequent reading, reading and writing for business purposes, business analysis and researches. Based on the fact the most business professional would already have some understanding of English and they are familiar of the basic knowledge of reading and writing in their own language, I would make…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
In a fairly short duration Bharati Mukherjee has received a respectable attention from the critics around the world. She is described as a ‘voice’ of expatriate- immigrant sensibility. She has stayed in different places, and lived through various cultures. In her journey as a writer her creative sensibility has undergone many changes, a continuous quest from ‘expatriation to immigration’. As a writer her concern can be seen in the lives of South- Asian immigrants in the USA and Canada and the…