Symbian OS

Customer Analysis The previous chapter defined apple musics customer segmentation, targeting and brand positioning. The next step is the customer analysis. When it comes to analyzing the customer it is important to determine the particular factors that have an influence on the consumer behavior and experience. Everything a customer senses pre, during and post purchasing a product or service, adds up as the customer brand experience. The brand addresses their target group through emotions,…

IOS versus Android Android and iOS are operating systems primarily used in mobile technology, such as in tablet, smartphones, iPad and more. Both operating systems are made by enormous companies Apple and Google. Apple produces the iOS operating system for iPhone, iPod, iPad and Apple TV, likewise Google makes the Android operating system for all kinds of smartphones and tablets that are compatible with the Android operating system. The two of them are quite popular and progressive. They…

Influences of patent violation, competitors of Samsung are the buyers of the company. Finally, Samsung they don’t have their own OS or software. Opportunities of Samsung are advertising and marketing, advancements in operating system, development of tablet etc. the endless competition in the industry of mobile and tablet is one the main threat of Samsung. The other threats are price…

LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are…

In the following assignment, we will study about Apple Inc. which is the world’s topmost multinational company founded 40 years ago in Cupertino, California. This American multinational company is famous for its gadgets and technology worldwide. Almost half of the world is using gadgets made by Apple which includes iPhone, iPod, iPad, MacBook, apple watch etc. Apple is the most fascinating brand for youth as well as adults. Further in the assignment, we will discuss about Apple’s history,…

Abstract This essay will seek to analyze the different types of strategies that Apple Inc has undertaken in its pursuit towards competitive advantage. It will also focus on the outcomes of the strategies implemented and identifying whether the strategies implemented will lead to the desired type of competitive advantage. This essay will include some of Porter’s 5 forces analysis model, generic strategies and the value chain model. Introduction Strategic planning and management is an important…

Which is the best phone to buy- iPhone 7 vs Samsung Galaxy? With the rapid technological advancement and the flood of big screen phones in the Smartphone category, it is always hard to make a choice when it comes to buying a new one. Although there is no dearth of the good Smartphone with a lot of features but it is always tricky to answer the question that which Smartphone is best? Especially for the nontech-savvy population, the choice becomes more difficult due to the lack of proper technical…

The Apple Watch can play music from the inbuilt storage or can manipulate music playing on iPhone or iPad. Sony: The Android compatible Sony Smartwatch is available in Indian market from a price of Rs.7990. It uses Android Wear, the wearable Android OS and has many features that its competitors don’t offer like the GPS facility. Only a limited number of apps are compatible with this, but this watch offers a 4GB storage for music. This makes it the only smart watch which is so independent of…

III. MANAGING A SALES FORCE 1. Recruiting and Selecting Sales Force Recruiting the perfect sales force for high tech gadgets, such as the IPhone is requires thorough screening and selecting. Apple does not select random people, they select from their own fan base for many reasons. Apple requires an ambitious and influential personality with the ability consistently close (Inc., 2014). Recruiting and selecting sales force strategy specific to the IPhone 6 requires the managers to decipher Apples…

Is the devil setting out to destroy the Fitbit? Maybe not the biblical devil, but some nefarious characters may be at work. In January, Fitbit was slapped with a class-action lawsuit. The lawsuit was on behalf of the Fitbit Charge HR and Surge devices. The lawsuit puts the accuracy of the Fitbit heart rate monitor into question. But as evidence shows, there may be a legal devil at work. In a world were lawsuits are as common as parking tickets, is the Fitbit device really a scam? A recent…