SWOT analysis of Nestle

A rise in relative market share means that the company is gaining on its competitor. Conclusions from Market Share Analysis: • The assumption that outside forces affect all companies in the same way is often not true. • The assumption that a company’s performance should be judged against the average performance of all companies is not always valid. • If a new firm…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…