Swoosh

Back in 2015, the NFL extended their contract with the largest athletic brand in the world. They extended the deal for 3 years and it was worth 1.1 billion dollars. All the NFL’s jerseys and apparel will continue to possess the iconic swoosh for another 3 years (Lefton 2015). In 2014, the NFL and Microsoft signed an agreement worth $400 million over 5 years under the condition that players and coaches would utilize their Microsoft Surface tablets on the sideline. The campaign started…

Make Yourself Campaign This Nike ad has different aspects when looking at it from a rhetorical point of view. This ad with just three words touches on ethos, pathos, and logos with the main one being pathos. The designer for this ad for Nike also used the means of the rhetorical triangle in a very useful, but also in a very unobvious way so that pathos, ethos, and logos are more prominent. I was able to find a fallacy in this ad that I notice are in many fitness ads. Nike did a great job while…

that it can apply to almost any individuals life. Due to the brand awareness of Nike it is possible for most consumers to process the message the brand is sending in their communications, most consumers will have knowledge on ‘Just do it’ or the ‘Swoosh’. Generally the MOA variables are quite high when a consumer responds…

Swoosh- there goes another ball into the net, Tangerine Middle gets the win. Who knew from changing schools, to a new soccer team can lead to numerous deaths. In Tangerine By: Edward Bloor, Paul Fisher knows, when a deadly disaster occurs at Lake Windsor everything changes. Author Edward Bloor lived in Trenton, New Jersey before attending Fordham University in New York, and now resides in Florida. He has penned books titled: Crusaders, StoryTime, and Soccer, Tangerine, and Me, which are all…

Many people get different things throughout their life that they can claim as their own. Somethings could have special significance whether it came from someone special or not. Over the years, people tend to cherish the items or end up getting rid of them for certain reasons. Whether it was given to you as a gift or you had to earn it, everything has a special meaning. Over the years, I got many things from many people, but most of it didn’t have meaning to me. The three things that I found to…

profits 40% in the shoe market. . UA surprised investors and consumers by releasing Curry’s latest shoes, “Pi-Day” available in April. UnderArmour struggles with the brand loyalty that you see Nike and Jordan brand retaining. Simply put, putting a Nike Swoosh on a UA basketball shoe will make the shoe extraordinarily more likely to sell. The face and branding of Steph Curry is crucial for success with UA and they have said this through locking him up until 2024. Part of the recent success in…

Nike is one of the largest, if not the largest, corporation for athletic gear in the world. Everywhere people live there is some sort of Nike based product there. Nike is such a large company and controls a majority of the sales in their field of expertise. The reason that Nike is such a large company is because the way they attract consumers. In the commercial, “Nike Unlimited,” Nike’s claim attracts the consumers by using different races and genders, shows people that Nike helps become the…

Introduction to Nike Nike in Greek means "Victory" and since the beginning of the company in 1964, victory has been a term that has represented many things about the Nike brand. It originally known as Blue Ribbon Sport, was established by University of Oregon runner and his coach Bill Bowerman handshake, thought they could make a good change by doing a better job of designing and selling shoes to athletics. Nike is an American multinational firm that designs and manufactures…

Decisions are things we all have to make. And whether we like it or not, they can decide on how our lives play out. A single decision can be the difference between living a great wanted life, or a lonely regretful life. Making the right decision can be hard, but it can certainly come in handy. When I was fifteen years old, I had two of the best friends in the world. I do not want to give names so I will call them Jim and Joe. I would have done anything for them, because to me, they…

Cynthia Ozick once said, "We often take for granted the very things that most deserve our gratitude." We may not want to believe it but this is absolutely true. Everyone has done it. Your parents drive you anywhere and everywhere without a thank you. The nice person who holds the door open for you every morning that receives a grumpy, mumbled "Thanks." Also, your best friend who stays with you through every high and low point, but rarely receives an "I appreciate you." We 've all been in those…