Sweeteners

Did you know that more than two-thirds (68.8 percent) of adults are considered to be overweight or obese in America (Overweight)? According to the Oxford English Dictionary to be obese is to be very fat or fleshy; extremely overweight (Discover). This is an extremely high number of obese Americans. The culture of everyday people has changed into a more sedentary life style. To combat the fact that people have become obese they will make excuses and blame their weight on the food. Fast food is…

Statistics show 1 in 3 children from the age 2-19 are overweight or obese in the United States in the year 2016. Childhood obesity is an epidemic that needs to be stopped. Looking back in time, the number of people smoking cigarettes is close to our numbers now for childhood obesity, so is there a correlation? Yes, the numbers show, there is. There are many reasons why the numbers are so similar but the main reason is we advertise both of these issues in a positive way both in the past and now…

In her article “Is Sugar Really THAT Bad For Us?” Jordanna Levin addresses the negative effects of fructose, including weight gain, a risk of type 2 diabetes, and sugar addiction. The article took a negative stance on sugar as in “Sugar is poison” and “Sugar is killing us” (Levin, 2017). Published on a website called “I Quit Sugar”, the article aims to persuade people to completely eliminate sugar from their diet with the help of their “I Quit Sugar 8-Weeks Program”. However, the article is…

Chobani is a Greek yogurt company founded in the United States of America by a Turkey business man named Hamdi Ulukaya. Chobani Greek Yogurt is doing pretty well in business by looking at the data about the company’s performance. According to Wall Street Journal, Chobani reached peak in 2012 with approximately 58% share of the U.S. Greek-Yogurt market (Gasparo 2015); meanwhile, Chobani had grew $1 billion in annual revenue. On the other hand, Chobani is the number one recommended yogurt brand in…

When you look at the ingredients of a food, do you see a lot of ingredients you wouldn’t expect? Do you wonder how food lasts so long? Both of these are done through food additives. They add nutrition, preserve the product, maintain consistency, and retain flavor and color. But they are also mostly artificial. Before the 1800’s, people would mostly grow and process their food by themselves. It wasn’t until after the civil war that the majority of people started working in factories and needed…

7. Trademarks, Patents, Copyrights, Licenses, Royalties We will seek trademark protection for all of our product brand names, designs, logos, and relevant phrases. In addition, we may patent some of our formulas and processes. However, we feel that keeping our formulations and processes a trade secret will offer better protection that securing a patent for the these items. We will review each situation on a case-by-case basis, in consultation with our legal team, as we make decisions on…

Over twenty five percent of Americans buy and consume organic products. Many people are not aware of how much food that is consumed is organic. There are many people that eat organic food because they believe it is better for them. Others eat it to keep our organic farmers in business. There are other people that eat it because they think that it will keep them in shape and looking good. Since people now days are all about being healthy, organic foods would be the right choice. Since people now…

Coca- Cola is an international brand. It is a carbonated soft drink sold in different stores and restaurant. The Coca-Cola Company titles that it is sold in more than 200 countries. According to the occasions Coca Cola Company presented other cola drinks under the Coke brand name. The most shared of these is Diet Coke, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Brand strategies of Coca-Cola: The brand strategy of Coca-Cola composed…

How Much Sugar is Too Much is What Americans Should Be Asking Are American’s walking around on a sugar high from their sugary food and drinks? This is the debated question posed to Americans today on whether there should be a large sugar tax placed on sugar consumption in the United States. There is no doubt that high doses and high consumption of these sugary drinks are damaging to the health and something at a national level can be done to possibly deter or lessen the consumption of these…

Migraine Headaches Migraine headaches are a severe headache typically categorized by throbbing pain, nausea, and sensitivity to light and sound. They can be acute or chronic. They occur when a "trigger" stimulates the release of vasoactive neuropeptides, which causes blood vessels in the brain to contract and then dilate. This also produces vasospasms, which reduces blood flow. Platelets then clump together and release serotonin, which causes blood vessels to constrict even more. This triggers…