make a film a success (Belton, 2009). Chicago boasted a few big-name celebrities as well as a director with a long Broadway history, whereas Fame featured mostly unknown actors with a music video choreographer serving as director. However, the Sweeney Todd cast nearly rivaled Mamma Mia in star power yet consistently pulled in a measly third of the revenue at the box office proving that even the biggest celebrities are not guaranteed to bring in a crowd if they start singing (Rottenberg,…