Discursive Analysis: Hy-Vee Essentially, the term discourse exemplifies culturally or socially produced groups of ideas containing signs/codes (text) and representations. This can be found in multiple areas within our society, such as movies, restaurants, shopping centers, etc. Hy-Vee was established in 1930 in rural Iowa and is founded on the importance of their employees “while making lives easier, happier, and healthier,” according to their mission statement (hy-vee.com). It is one of the few…
Synthesis Essay Locavores are people who choose to abstain from outsourced supermarket foods in favor of those grown locally. Over the past few years, locavorism has become a widespread movement. With a keen eye to nutrition and sustainability, this trend is encouraging communities all over the world to become more active in deciding what they eat. The locavore movement highlights how large-market food lacks nutrition, elevates emissions, and exploits labor, by explaining how local…
Locavores or Locovores? Imagine if you will a bustling food market, full of ripe vegetables, fruit, and most of all people. You can smell the bell peppers, hold the “golden delicious” apples, and grab your own tomatoes straight from the vine. You think to yourself “this is how food is meant to be sold.” ...But is it? While the idea of Locavorism is good out of context, I mean who wouldn't want to buy food they knew were raised with love and care, it is proving hard to actually perform in…
Amazon Whole Food, it is a topic that is related to my personal every day decision, when I need to buy groceries. First of all, if I’m looking to buy a good product at a lower price, Amazon Whole foods is my first priority due to their recently change in the food market business. Recently, Amazon the big internet firm, bought Whole foods for 13,7 billion dollars. The internet company Amazon, enter into a new type of business and implementing some changes in the food industry, but maintaining the…
Whole Foods Market is one of the leading food companies with the most followers on Twitter. With more than 4.7 million followers, Whole Foods has found the most efficient ways to promote its brand loyalty, using only140-characters each time. If you are not familiar with Whole Foods Market, it is the world’s leader in natural and organic foods, with 427 stores in North America and the United Kingdom . The healthy-conscious grocery store uses specific Twitter strategies to create an atmosphere…
Walking into the supermarket there is a variety of choices. Those choices presented include organic food and regular or GMO food. Budgeted consumers typically choose the least expensive products, while ‘health conscious’ consumers lean towards organic products. After writing a rhetorical analysis on the film Fed Up, there were questions that came to mind. One in particular was: What are the differences between GMO foods versus organic foods and why do health conscious shoppers steer clear of…
accomplished something that almost no one would have thought possible a few years back: a revival of small farms. After declining for more than a century, the number of small farms has increased 20% in the past six years, to 1.2 million, according to the Agriculture Dept. . . .” With the revival of farms that can only mean continuous growth for local food business and with more farms; means greater distribution of locally foods that can help inspire healthier eating options and…
Entry 1 I go into Whole Foods at least three times a week whether its to grab a smoothie, grab a treat, or pick up some ingredients for dinner but lately looking at the receipts I have come to question is the price truly worth it. There are a million other smoothie places around and King Supers around the corner but like many others I fell into believing organic food is better quality and beneficial just because that is what I have been told. My research question is “How, if at all, do the…
The debate of genetically modified foods has existed as long as genetically modified foods have existed. Since there is allegedly no scientific evidence suggesting there may be health complications associated with eating genetically modified foods, there is ample room for controversy and doubt. As much speculation there is regarding genetically modified foods, it is important for the consumer to consider the cost, ethics, and scientific facts when deciding whether to purchase genetically…
Question 4 – Marketing Word Count - 1050 Michael Kalmanovitch is fiercely passionate about environmental and social sustainability and 20 years ago he started a business called “Earth’s General Store” (EGS), that provides organic groceries and fair-trade products. “He felt that Earth’s General Store not only gave him a constructive way to promote his concerns about the environmental issues but also was an important public activism platform that inspired Edmontonians to get involved I their…