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    Marketing Case Study: Xerox

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    1. “Leadership through Quality, is the customer” strategy. Xerox reviewed its business strategy that prevailed in the 1980’s. A Strategy Audit that acted as a reality check forced the following mea-culpa: - Xerox was losing significant share of the market that it pioneered in the 1960’s - Competitive entries were putting Xerox’s very survival at stake - When ruling supreme on the market in the 70’s, Xerox “lost sight of the customer” - The mission statement “We succeed through satisfied…

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    Introduction Sime Darby is one of the successful company that have been operating in over 20 countries world-wide and has more than 100,000 employees. In 2009, Sime Darby take the initiative to introduction ‘Sime Darby’s Core Executive Program’, (CEP) this program is been encourage by the company for employee self-actualization. The aims of this CEP is to increase the self-awareness and personal mastery in their executives and senior executives. This CEP has reached out to Thailand and brings…

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    The situation between Ben and Jocelyn The situation with Ben and Jocelyn revolves around the scarcity of resources. The key resource in the situation is that human resources need to complete the various projects spelled out for the department, and its scarcity has created a conflict of interests between the parties involved. The intern can be viewed as a ‘fixed pie' that the employees are competing to retain. The type of negotiation that is best applicable to the situation is a distributive…

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    Audemars Piguet Case Study

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    Sales and Marketing Management MFS 38th Intake CA1 Audemars Piguet Royal Oak Manoj Kumar 10160174 / S9614207B Background Information Audemars Piguet is luxury Swiss watch manufacturer, founder by watch makers Jules Louis Audemars and Edward Auguste Piguet in the year 1875. Audemars Piguet makes highly complicated watches at an extremely limited quantity of around 30,000 timepieces a year. The roots of Audemars Piguet, can be traced to Vallee de Joux a town which is about…

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    Industry 4.0 Case Study

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    which will radically transform industry and production value chains and business models.” In general, the term Industry 4.0 refers to the combination of several major innovations in digital technology. These technologies include sophisticated sensors, advanced robotics, artificial intelligence, cloud computing, the Internet of Things, Big data & data analytics etc. and the embedding of all these elements in an interoperable global value chain. These technological innovations are still in early…

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    3.1. The Importance of Value Chain Management To understand the importance of value chain management within the organization, we have to know about value chain itself first. Value chain is the full range of activities — including design, production, marketing and distribution — businesses go through to bring a product or service from conception to delivery. For companies that produce goods, the value chain starts with the raw materials used to make their products, and consists of everything…

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    1.1 General This work deals with the important issue of transmission system congestion management with consideration of voltage stability as a load ability limit. Congestion is defined as a whenever the physical or operational constraints in a transmission network become active, the system is said to be in a state of congestion. The possible limits that may be hit in case of congestion are: line thermal limits, transformer emergency ratings, bus voltage limits, transient or…

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    In recent years, the Hamilton Group RDA (HGRDA) becomes one of the biggest RDA groups in New Zealand. HGRDA provides horse riding services to a large consumer group which involves approximately 160 riders enrolled in 2017. Even though the numbers of rider are large and increasing, the HGRDA is currently using a paper-based system to manage the equine yard and different horse riding lessons for registered riders. By using the paper-based system, all the information about the lesson schedules,…

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    Emac Digital Case Study

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    McDonald's to buy all of the restaurants they need to run restaurants worldwide, and communicate their needs through the Internet to suppliers. Their electronic procurement system helps cut labour costs by 85 per cent, while electronic auctions cut supply prices by up to 15 per cent. Advantage 1, through the unified procurement platform, enterprises can come into contact with more qualified suppliers, with the ideal price for purchasing to the raw material; 2. For suppliers, it expands the scope…

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    Since positioning is the way you set yourself apart from the competition, Target seems to have understood the concept of keeping up with the current industry environment. The transformation from “cheap chic” to “fresh for less” to “Target run and done” was an apparent strategy to keep up with the fluctuating economic environment. Target seemed to understand that by adjusting their positioning they would provide a clear brand image for their products. In addition, with the right positioning,…

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