Sumer

?James M. Atkinson http://www.linkedin.com/in/jamesmatkinson/ 127 Eastern Ave, #291 | Gloucester, MA 01930?|?(978) 551-1880?|?jmatk@tscm.com Executive Summary Over 40 years of experience with a wide variety of high performance mainframe, desktop, and embedded computers. Component level experience with computers, switching systems, cryptographic, and space communications systems. Comprehensively trained and skilled in TSCM ? Technical Surveillance Counter Measures and…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…