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G., (2015). Leadership: Theory and Practice (7th ed.). Thousand Oaks, CA: SAGE. Rasmusson, A., Dobie-Roberts, S., & Losch, M. E. (2017). Lesson from the field: A mixed methods analysis of hair stylists’ reflections on their experience as lay health educators. Women & Health, 1-15. http://dx.doi.org/10.1080/03630242.2017.1316347 Saunders, M. N. K., Lewis, P., & Thornhill, A. (2015). Research methods for business students (7th ed.). Essex, England:…

2. INTRODUCTION India's luxury market is expanding and is is expected to cross the $10 billion-mark by 2014 boosted by a new class of wealthy termed as the 'closet customers' who have joined the traditionally rich contributing to higher luxury sales, as per ET report. According to the CII-IMRB report, as a result of the economic slowdown in 2013 has impacted the luxury market to a certain extent but by mid-2014 the market is expected to revive and continue its growth trajectory and grow at…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…