Streaming media

In the beginning of the semester I thought it’d be the smartest idea to work on the social media branch of my company and call it ABP Social. For the beginning weeks, we went in full steam contacting local businesses, finding their interests, seeing how we can solve their problems. We managed to learn a lot in those weeks, we learned a new method of using Snapchat as a new option for marketing. We sadly didn’t get contacted by Snapchat when we contacted them on the idea, and our number of…

include: website or mobile app translation, social media campaign setting up and management. The service target the institutions (mainly UK universities) aiming to enter the China market but they don’t know how to launch digital communication channels. In this Essay, Osterwalder and Pigneur’s (2004) the nine business model blocks will be used to investigate PINGPONG Digital’s business…

Does PRFM still function as mass media, since conventional theories do not say that mass media need to be a community moderator like what PRFM is doing? According to Patria, from the beginning PRFM always prefer to be a medium amongst people so it could make significant social changes. PRFM already considered that the one-way practice as the conventional mass media do is no longer effective to make improvements in the public issues. Consequently, the nature of the media that are directly…

In a media pervaded society, it is important for audiences to be critical recipients rather than passive receivers of media information. What role does media have on the society? There are popular metaphors that are used to discuss the role of media in society. A popular metaphor used in discussion is called the “Window”, what is meant by this is that the media gives us a wider view of the world which enables us to see more of the world than our experiences allow. Metaphors contain a wealth of…

“Whoever controls the media controls the mind”. Jim Morrison stated that being able to control media gives one power over others. When one controls or produces any type of media that is delivered to the people, one can manipulate them and control the way they think in. Thus, one will have power over them. The government and the occupation are controlling most of the published news concerning Palestine by the media. Nonetheless, the new media helps to decrease the amount of control the occupation…

In a media world run chiefly on market model principles, the task of making sense of why these extensive mergers happened is pretty simple, at least in terms of a business stand point. Owning multiple mediums within the industry is how to reach “economics of scale” (Pavlick and McIntosh, p. 51-52), companies such as Disney for instance use synergy to rake in money from various subsets all based on the same idea. This dynamic enables the industries giants not only to reap financial merit, it also…

Over the years, the media has served an important role in delivering people the news of the world. People everywhere rely on it to provide helpful and accurate information, but what if the media didn’t provide helpful and accurate information and instead provided people with misinformation or “fake news”? In recent years, the media has opted to provide its followers with interesting fake news rather than report the not so exciting real news. How big of a deal is fake news, is this fake news…

Media is a powerful source in manipulating people in thinking a certain way. It is inevitable not to hear or see the news, protests, violence, ads, and especially gun law topic. Media is popular in our society and when there is a burden of a situation media brings up discussions and questioning if the laws are well written or need modifications. This is where the politics are targets and making them question the constitutional amendment of gun laws. To influence the public, they discuss the…

Morgan, Shanahan and Signorielli (2017) explains that “cultivation analysis describes a body of research that looks at relationships between exposure to mass media (most often television) and beliefs about the world (attitudes, and sometimes behaviors). It is one of the most frequently encountered and often discussed theories within the field of media effects”. (Gerbner & Gross, 1976) “Cultivation is a sociocultural theory regarding the role of television in shaping viewers’ perceptions,…

news has caused politicians to capitalize on the extra media coverage negativity receives, resulting in extra publicity, and extra votes. A prime example of media manipulation is President Donald Trump: “Trump continues to be credible, to receive massive media coverage and win more votes” (Salama, 2016, par. 16). Trump’s expertise in celebrity has helped him manipulate the media in a fashion that benefits his political campaign: “His media campaign is highlighted by three constraints provided…