Strauss and Howe

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    The study of consumers helps firms and business apply various marketing strategies to target specific segments of the population by understanding the psychology of not only how they think but also how they are influenced from outside sources (culture, family, friends and media). The consumer behavior for the three youngest age cohorts, Generations X, Y and Tweens (who are a subset of Generation Z), are different thus the marketer must adapt its marketing mix to match the consumption of the…

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    For a long time, older generations have liked to moan and bemoan about the younger generation. It has happened since at least the 1920s, when the new woman emerged and rejected the traditions of the Victorian era. Though this has almost become a “rite of passage” as said by Aaron Kaufman in “an Open Letter from a Millennial to Society,” it has made Millennials the “butt” of many mean jokes, and they have had to face many insults about how they are “the dumbest, laziest, most entitled,…

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    “A shiny unicorn on top of the flowery lawn” is what Lucy, a GYPSY, and others like her envision for themselves (Urban). A GYPSY, or a Generation Y Protagonist and Special Yuppie, is a middle to upper class citizen born between the late 1970s and the mid 1990s. All GYPSYs believe that they will be the best in their field because they are “special.” However, reality shows that this is not the case and that hard work is required to create and sustain a successful career, not just being told over…

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    The American Dream. Every American dreams of achieving it and every immigrant that comes to America arrives hoping to hit the jackpot otherwise known as the American dream. Everyone’s goal is to achieve the American Dream but what exactly is everyone trying to attain. The American Dream is to be financially stable and happy with what you have. For past generations that was manageable, but unfortunately for generation Z that won’t be feasible due to the unstable economic status which results in…

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    Generational Gap Analysis

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    Unfortunately in today’s society, we suffer from an epidemic known as the generational gap. Essentially, this signifies the recurring misunderstanding, hostility, and general distrust that older generations in America have, such as the baby boomers, for the young, up-and-coming generation Y. This tense conflict has resulted in many stereotypes formed about our generation, including laziness and entitlement. In her Business Insider article, writer Vivian Giang contends that our overreliance on…

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    People are categorized by their age from the date of their birth to the current time. Age not only influences one’s life span but the time period they were raised in, the life changing events they’ve gone through and the different lifestyles they became accustomed to. In the United States the generation of Baby Boomers have been overly studied and critique by researchers, with their influx of birth rates from the years of 1946-1964, and their overwhelmingly demand of hospital delivery rooms,…

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    Every day, whether you are listening to the radio, watching TV, or even at school you will hear someone or a group of people talking about my generation (the Millennials) and how screwed or ignorant we are. In some ways they are right, but are we really as incompetent as they think? We know more about technology than our parents and grandparents, we are creative and optimistic when it comes to work, and we have a better understanding with the need to help others. Also, we stay connected to…

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    “The Dumbest Generation” The debate among generations of who is more intellectual is neverending. Blame for downfalls and shortcomings is passed around and is currently landing on one topic; technology is making the Millennials dumb, the dumbest generation to date. However, this is based on a very narrow scope on intelligence along with unjust comparisons. Generation Y is not the dumbest generation, Adaptations are just being made in how we intake and project information. As decades have…

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    What comes to mind when you hear the word Millennial? Does your brain make positive associations to the word, or attempt to shut it out? Over time, there has been much controversy over the Millennial generation and what they have contributed or not contributed to society. The New York Times article “Generation Nice” by Sam Tanenhaus discusses the Millennial generation and provides explanations in response to several arguments proposed about the generation. Tanenhaus argues that Millennials are…

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    Essay 1 In Leading for a Lifetime, Bennis distinguished between two “eras” that he called Geezers and Geeks. The Geezer era lasted from 1945-1955 they are now mostly seventy years or older. The main event that impacted the Geezers perspective was World War two. WWII involved most of the world and created a huge social change within America. While most American men were away fighting in the war, everyone within the United States were doing “their part” to help with the war; women began working…

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