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great for location based business, such as restaurants and retail. Marketers may use snapchat to offer promotional codes for viewers which also increase the engagement rate. Another way Snapchat is used in marketing is launching products and filming the “behind the scenes” before the products are typically out for the public. For instance, Kylie Jenner has a makeup line called “Kylie’s Lip Kit”. Kylie Jenner posts 10 second videos of each makeup kit, doing make-up tutorials on individuals to…

And another reason is there was no awareness too. After 2005, there was a boom in the car market with new variety of car companies. The young people are offering to boost to the market because of their awareness and likings. The people’s perception was also changed to use car as their status or prestige symbol. So they started to decorate their car with the accessories like cassette audio system, extra fog lamps and horns their car. Like that they slowly started use the luxury accessories also…

Behavior theory is focused on changing behavior by decreasing maladaptive behaviors and increasing adaptive behaviors (Wedding, Corsini, 2014). Behavior therapy includes many different types of treatments for different disorders. The behavior therapy is used in understanding and changing behavior in clients’. Behavior therapy also focuses on the clients being able to work with their own behavior that they become successful on their own in understanding their problems (Wedding, 2014). The basic…

towards older adults who smoke and have a kid. The commercial shows a mother and a son walking in what seems like a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone he commences to cry. At the end, a sticker appears that says quit and gives the name of the antismoking company that engineered the ad. The commercial uses rhetorical appeals to persuade the audience to stop smoking.…

Deviance commonly comes in the form of people who defy societal norms. Bikers, nudists, and even cultists who belong to what we view as a bizarre religion. Sometimes, however, people can take an accepted norm too far and it becomes its own form of deviance. In this instance, the focus will be on positive deviance in the form of the fanatically devout Christian. You’ve probably dealt with a relative who tries to convert anyone who bumps into them and proselytizes in every sentence. These aren’t…

It was fifty-one degrees at 10:00 PM in Derry, Northern Ireland, when a teenage girl was reading “To Kill a Mockingbird” by Harper Lee to her admirable brother. “I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It's when you know you're licked before you begin, but you begin anyway and see it through no matter what. You rarely win, but sometimes you do.” the sixteen- year old, Jamie Dixon, mumbled into her ten-year old brother,…

and "racism". This is not the case for everyone. Being raised in North Carolina, I often see the Confederate flag. Whether it's passing by homes that are proudly flying the flag on the front porch, going to the beach, or seeing it on clothes and stickers placed on cars. I often wonder if these people know what it represents. If so, why would they bluntly display such a controversial symbol? Due to this controversy, coupled that with the recent police shootings of unarmed African-Americans, and…

traveling somewhere. The train station is basically a turning point, or midpoint, in both of their lives. Whether it is going to Madrid to have the procedure done, or turning back and keep going along with the pregnancy, some decision has to be made. The stickers on both of their luggage are also a symbol of their travels together. It is another way to show such a long way the two have come together and what has brought them to this point in…

The Scarecrow Chipotle’s “The Scarecrow” is cautioning consumers to be vigilant about what they consume without assuming that food labels always disclose accurate information by allowing the viewer to identify and sympathize with the scarecrow. Throughout Chipotle’s video “The Scarecrow”, the directors of the short film try to invoke different kinds of emotions from their audience. In the short three minutes of the video, the viewers experience sadness, confusion, empathy, joy and even anger…

Keep Lake Tahoe Blue? Almost half the cars in the Lake Tahoe area have “Keep Tahoe Blue” stickers on them. Environmentalists are panicking about how one of Nevada’s most profitable tourist magnets is losing its vibrant, blue color. Environmentalists blame quite a few things that may contribute to the lake losing its color, but one of the most important causes of this problem is overlooked by many people. The first cause people often think of is boating. They think, “Oh, Tahoe is not blue…