Steven Levy

The principal article used from Student Accountant was from the May 2004 issue, titled: “How to approach performance appraisal questions” by Steve Scott. Reports The major sources of data that I used in my research project were the Annual Reports of Indus Motor Company Limited and Honda Atlas Cars (Pakistan) Limited. I obtained two of the latest annual reports of Indus Motors for financial years ended 2006 and 2007 from the Karachi Stock Exchange (KSE). However, for Honda Atlas, I…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…