Standardization

requirements across global boundaries. Therefore, whether to execute the strategy of standardization or adaptation in the elements of their marketing mix, which are 7P’s (product, price, place, promotion,…

Question 3) How much standardization or localization strategy an MNC should adopt while expanding their business in emerging markets? Answer: Starbucks has plans to cross 2500 retail outlets in China in next five years and then it will plan to enter Vietnam. In India it is not going all out in terms of the number of new outlets, but the Starbucks’ management has always thought that potential of India market is no less than China. Poor Indian infrastructure has discouraged the management,…

the same educational standards. Carpenter said, “That progress was the rule in public education and equals a better society. That it gave a road map to educators of the day.” There is definitely a debate going on whether he was right or not. Standardization did improv,e but not every student fit perfectly in his grand plans. Education has both progressed and regressed. It is a million dollar quandary that is still pondered today. Life is not all black and white, but all shades of the rainbow.…

1. Describe standardization, format wars, and how standardization can lead to a format war? Standardization is a process where set of standards are implemented and streamline it to create a generalized process. It helps maintain compatibility, safety and quality. When there is a competition between 2 similar formats within the same market space, it is called Format wars. Standard wars are also called as Format wars because standardization can lead to companies to creating similar products to…

The position of an organisation internationally relies on the product and service they provide and how they approach their marketing mix. So in hindsight, organisations look to standardise or execute their products and services on a local scale and potentially adapt or expand into an international market. In this essay the key factors of standardisation and adaptation will be explained, followed by examples and reasons to explore whether there is a difference between goods and services in terms…

The cultural industry is described by Adorno and Horkheimer (1977) as the standardisation of culture and cultural goods, attained through the manipulation of consumers, pseudo-individualism and commercial marketing in order to accomplish an economic and social status. Within Adorno and Horkheimer’s theory, there are three major concepts that have increased the development of the cultural industry and the behaviour of consumers, this involves discussing the transformation of use value to…

Over the last century the Indigenous Australians faced a lot of issues like health, education, unemployment, poverty and crime. Initially these people faced identity problems and the children of the Aboriginal and Torres Strait Islanders were forcibly removed from their families by the federal and State government till 1970. Age standardisation was used when they compared Indigenous and non-Indigenous Austrians because the population of the Indigenous Austrians was much younger than the…

Robert is a good person, who never do anything to misguide or harm, which is why many assent to his ideas, are also willing to have confidence that his stances are moral. The good produced by the culture industry is based on commodification, standardization…

AN OVERVIEW OF TELEMATICS 1.1 INTRODUCTION Telematics established in 1987 and later acquired by Bahri & Mazroei is a provider of Converged Building Systems, which covers ICT Systems (Information and Communication Technology) like Structured Cabling, Data Networks, Telephoning, etc. and ELV (Extra Low Voltage) Systems like Security, Fire, BMS, Guest Room Management Systems and Car Park etc. Telematics has “ISO 9001:2008; ISO 14001:2004 and OHSAS 18001:2007 certification” and it’s arena…

Lloyd II, D. & Holsenback, J. (2006). The use of Six Sigma in health care operations: Application and opportunity. Academy of Health Care Management Journal 2, p. 41-49. In this academic article, Lloyd and Holsenback describe Six Sigma as an application that provides framework for healthcare systems to manage quality improvement. Specifically, the article uses Six Sigma to reduce variability in the delivery of clinical services. Previous work is reviewed from a demonstration by a…