Sportswear

Financial Reports and Analysis: NIKE INC Nike is the worlds leading designer, marketer, and distributor of athletic footwear, apparel, equipment and accessories. Nike is an international sporting goods brand that serves athletes with the best products for over 40 years. Nike is a very well known brand that all athletes look at with high quality and performance. Some of the many products Nike has to offer range from clothing for men, women and kids, sporting equipment, sunglasses, shoes, watches…

SPENCER’S RETAIL LIMITED VISION To “build Spencer’s as the most professionally managed retail business in the country through: 1. Excellence in all operating processes 2. Nurturing and facilitating a learning and growth culture; 3. Building a unique retail experience for the customers”. Spencer’s, the retail giant is one of the largest retail chain supermarkets in India offering food items, apparel, durables, fashion, electronics, lifestyle products, music and books through its 350 stores…

-III) What are the implications of mobile marketing on brand identity? Brand identity consists of brand associations that a company tries to set into its stakeholders’ minds. To strive answering to this research question, the media coverage of three sportswear brands Adidas, Nike and Puma will be investigated to reveal brand associations media, as one of company’s stakeholders, has. To examine these brand associations, qualitative content analysis will be used as a research method. The results…

repurchase or otherwise continue using the brand and can be established by repeated buying of a product or service or other positive behaviours such as word of mouth advocacy (Dick and Kunal, 1994). Brand loyalty is more than simple repurchasing, however, customers may repurchase a brand due to situational constraints (such as vendor lock-in), a lack of possible alternatives, or out of convenience (Jones et al., 2002). Such loyalty is referred to as "spurious loyalty". True brand loyalty exists…

Marketing Group Assignment Haura Haseena INTRODUCTION Haura Haseena Collection is an online based company that produce and sell Muslimah clothing such as niqab (cloth that cover the face as part of sartorial hijab), long hijab, tunic blouse and jubah. The company choose to sell Muslimah apparel because of the soaring demand in the market and during that time, which is 2014, there were not many brand and business sells Muslimah apparel like today. In addition, Haura Haseena also decide to sell…

How do you feel about the sweatshops and child labour? Do you know that your clothes or shoes might be made by them? It is often said that they should be banned. Nevertheless, why they still exist in this era? In the past, enterprises were not certain to carry weight in business ethics. In the economic globalization, the multinational factories and businesses are in fierce competition. Businessmen from the developed countries invest and build factories in the developing countries due to the low…

The clothes you are wearing right now were likely made in a sweatshop. Whether expensive athletic wear or cheap and trendy fashion, much of what constitutes America’s retail fashion industry is produced in sweatshops. America relies on sweatshop labor to sustain its business model revolving around consumerism. By outsourcing clothing production overseas, American companies are able to increase profits by saving money. Capitalizing on cheap labor allows for companies to constantly sell clothes…

Canada company since 1957. The business started in a small warehouse in Toronto, Ontario by a man named Sam Tick. He immigrated to Canada from Europe and after working as a cutter for many years at various factories he founded a company called Metro Sportswear Ltd. In 1970, David Reiss, Sam’s son in law joins Metro and invented a revolutionary down filling machine. Metro then becomes Snow Goose by David Reiss, which eventually becomes Canada Goose. In 1997 Dani Reiss, son of David Reiss, joins…

The North Face has become a company for people of all ages and experiences to shop for stylish, warm, and high impact sportswear. Over the years, The North Face continues to inspire people with their mantra to “Never Stop Exploring™” (The North Face, 2017). Today, The North Face has performance apparel, equipment, and footwear and uses athletes to endorse their brand. (The North Face, 2017). In the 1990s, The North Face focused on inspiring athletes to explore the outdoors with the launch of…

Children are being pushed to their last limits to perform and do things that not even some adults are able to do. People might take joy in participating in the pageants because there is modeling, sportswear, and talent show witch could be entertaining to watch. From what it shows child shouldn’t be put through that much work because instead they should be playing with mud and play dough rather than getting fake teeth and getting spray tans. Beauty…