Sportswear

Adidas is a well known multinational corporation that designs and manufactures sports shoes, clothing and many other accessories. They are currently the largest sportswear brand in Europe and the second largest in the world, only behind Nike. Adidas strives to be the best, by making the finest quality apparel with the most comfort, aiming to help athletes, as well as regular people perform at their highest potential. Adidas currently employs over 55,000 people in over 160 countries, producing…

then finding just the thing and it makes you a multi millionaire. This is just Phil Knight's life story. Phil Knight born February 24, 1938, Portland, Oregon, U.S. Phil Knight was an American businessman who co-founded (1964) the multinational sportswear and sports equipment corporation Nike, Inc. He ran cross country and track for the University of Oregon where he then fell in love with sports and the idea to bring athletic shoes to the USA. The book Shoe Dog by Phil Knight, helps readers…

The history of fashion can be traced back to the beginning of the 19th century but I have chosen to write about the 20th-21st century. There are two basic modern fashion categories Haute Couture and Ready to Wear. The difference between Haute couture and Ready to wear is that Haute Couture is custom made whereas ready to wear clothing is made in big bundles of the same thing. Haute Couture is French for ‘high sewing’ or ‘high dressmaking’ or ‘high fashion’. Haute Couture is exclusive custom…

Fitch bought part of the company which prompted the name change to what we know today, Abercrombie and Fitch (Mallory Scholssberg 2016). The company has seen its rise and fall in the fast fashion industry having its prime during the late 1930s as a sportswear brand that people like Teddy Roosevelt were captured wearing. The brand went through a rollercoaster of owners, being bought by Oshman's Sporting Goods in 1977 then being bought out again by The Limited in 1988 (Scholssberg 2016). Over the…

Looking at competitors for these particular sub brands such as H&M, Zara which target the same market (18- 30 years old), we can sustain that both have worked hard throughout the years to constantly create a stronger brand image. H&M has done so by hiring high profile celebrities to represent their brand (David Beckham, Beyonce, Lana del Rey), by collaborating with luxury designers to create limited edition collections, and by carefully studying current fashion trends and providing clothes that…

Everyone needs clothing. However most people want something more than just a basic covering. People use clothing to express many facets of their personality and taste. From elaborate hats to running shorts people want functional, comfortable clothes that they feel expresses their uniqueness. Fashion designers are very useful in creating trending and comfortable clothing for the people who don’t do well with creativity and design. Originally people wore clothing to help maintain body…

SWOT analysis of Nike Company Nike is a well-known brand in this world. Consumer of Nike products believe the company always produce a quality product and Nike will satisfy the consumer need and wants. Moreover, Nike have overall demand trends have been favorable in most regions, for both athletic footwear and apparel. The drivers of good results include basketball, lifestyle running, and men and women’s apparel. Furthermore, Nike is looking for high demand from North America and China. However,…

As a sociological art form, fashion has been integral to American culture and society. Using the human body as its canvas, fashion has altered itself to fit with the people and standards of the time. In a contemporary sense, it has become a way to express one’s personality, culture, and beliefs. We dress the way we want because we have the ability to do so; it all depends on the occasion, or season, or just the way we are feeling. However, this independence has not come about on its own accord.…

Founded by Phil Knight and Bill Bowerman in 1964 (O'Reilly, 2014). It is the world’s largest supplier and manufacturer of athletic shoes, apparel and other sports equipment (Statista,2016) with a 27.8% worldwide market share of sports goods and sportswear companies in 2014 (Alqararah,2014). It yearly revenue exceeded 30$ billion dollars in 2015 (Finance, 2016). Nike Produces more than 500,000 Products including products under other brand names like Converse and Hurley International…

many labels and brands have branched off of the original DKNY label including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY Juniors, DKNY Kids, DKNY Pure. DKNY Men, launched in 1992, consists of tailored suits, dress wear, formalwear, casual wear, sportswear, and shoes. The Donna Karan Beauty collection, which specializes in fragrances, was launched in 1992. In 2001, the Donna Karan Home collection, which includes traditional luxury bedding and accessories, and DKNY Home, which has more…