Sportswear

4. Critical Analysis Through the successes of Under Armour as a global brand, its online presence has grown substantially with the integration of digital communication channels and platforms. This critical analysis will be with regards of the positive and negative factors taken in by as a first time consumer basis. Through Need Recognition, as a first time consumer with heavy usage of online media channels, I had the opportunity to chance upon Under Amour’s usage and utilization of the…

Simple, Clean & Organized. These are three words in my mind now. Yes, I like my home simple, clean and organized, but shortly I felt my home is back to messy and clutter. Thanks for the interesting book I’ve read 2 weeks ago, it inspire and change the way I want to tidy up now. So instead just going through my stuff, wipe the dust, and put in back in place. I follow 6 basic rules of tidying from “Konmari” method and set myself a new system to clean and organized my home. 6 basic rules of…

weirdly, but obviously didn’t realize it at the time. “Through their influences, knickers and knee-high socks, two-colored saddle shoes, swimming trunks, full-length raccoon fur coats, and other sporty attire replaced the more conventional tweed sportswear of the previous decade” (The1920’s lifestyles and social trends). Some kids didn’t only dress like their sport hero but just their job role models. Charles Lindbergh was an airplane pilot and he inspired young men to dress like him. As in just…

Founded by Chip Wilson, Lululemon Athletica Inc (LULU) Inc is a yoga-inspired athletic apparel company established in 1998. Based out of Vancouver, Canada, the company manufactures apparel for yoga, running and other physical training purpose (Lululemon Athletica Inc, n.d). The company’s major productions are performance shirts, yoga pants, yoga mats and shorts. With 354 stores globally, LULU is one of the top apparel stores competing alongside its competitors who includes Athleta, Nike and…

Michael Jeffrey Jordan also famously known by his initials MJ is a former NBA (National Basketball Association) basketball player. He played for the Chicago Bulls and the Washington Wizards. Jordan has played a total of 15 seasons for the two teams. MJ is frequently referred to as the greatest basketball player of all time. Recently Jordan made his debut in the Forbes list of billionaires with an estimated net worth of US$ 1 billion. Currently MJ is 1741st richest person in the world and 513th…

In this article, written by Lucie Thibault, vigorously focuses on the importance of how globalization directly impacts the sport industry. For instance, factors such as, political, economic, social, and cultural spheres, have all played a pivotal role in the increasing movement toward globalization involved with sport. As mentioned in the article, we see that the World Cup, and the Olympics offer a platform towards all nations; therefore, has no equal match for other small nations as they later…

strategy to uplift its performance and maintain the sustainability of company in sports industry. One of the major strategy company has taken for its five-year business plan is Creating the New. This strategy focusses on Speed, Cities and open source. Sportswear industry is one of the growing industry. People are more conscious living a healthy and happy life where sports plays a major role. Adidas is a brand whose mission is to change people’s lives through sports. Adidas is having target to be…

cities such as Paris, London, Beverly Hills, Chicago, Munich, Dubai, and Tokyo (Michael Kors 2016). The stated foreign locations outside of the US form the brand’s key overseas market. Michael Kors global accessories include men and women’s apparel, sportswear,…

companies being based in Italy, it seems right to start off this list with a company based in Italy. The company designs sophisticated, colourful, and stylish sunglasses, all at the same time. This new brand has made a name for itself for casual sportswear, playful mirrored lenses,…

conditions, a living compensation, and a sensible work routine to all representatives of Under Armor and their providers and makers. The first, "Power in Pink," is a product offering activewear for gents and ladies featuring Mostly pink coloured sportswear and adornments, intended to bring issues to light about bosom health. This initiative has brought about Under Armor being ready to give millions of dollars as gift towards the making of the "Under Armor Breast Health Innovation Focus" at…