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    American Express Case

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    engagement. But where Coca Cola failed is that they did not factor in the resemblance of the can to that of silver colored Diet Coke. This confusion led to an outburst among the customers through various channels like emails, tweets, etc. To the extend that, Coca Cola had to freeze the production of the white cans and launch back red cans with the polar bear theme.(Godelnik, 2011) Current Trends A brand faces numerous repercussions, including customer backlash causing permanent damage to a brand image, of a not-well-thought through cause campaign. Given the complex nature of this marketing strategy, is it really worth the time and investment? Numbers will be our guide here: • According to the (Corporate Do-Gooders: The Most Active Sponsors Of Causes, 2016), o North American spending projection on cause-marketing is about $2 billion, which implies a growth of 3.7%. (Appendix A) o Cause is projected to maintain its 9% of Overall sponsorship reported in 2016. (Appendix A) • According to (2015 Cone Communications/Ebiquity Global CSR Study, 2015), (Appendix C) o 90% of consumers would switch brands to one associated with a social/environmental cause. o 61 % of the global consumers are using social media to address or engage in CSR o 84% of the global consumers seek out responsible products wherever possible. • According to (2016 Cone Communications Millennial Employee Engagement Study , 2016), o 64% of Millennial consider a company’s social and environmental…

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    When I first walked into Ms. Sampson office I was really nervous making it to her office a few minutes early to her office. Once I arrived I asked how her day has been so far and she responded very good so far so then the interview started. Ms. Sampson is currently the Program Director of revenue development of University of Houston Department of Athletics. Prior to arriving there she was an account executive with Indiana University during the 2006-07. Which she was responsible for sponsorship…

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    Turn Back Time Case Study

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    will help them to plan their future. A. Measurement or Key Performance Indicators (KPIs) for Evaluating the Fundraising Initiatives. The long-term growth of the nonprofit organizations relies on objective measurement of their fundraising. To help TBT determine their fundraising efforts are successful year over year, we will use the 5 metrics to evaluate TBT fundraising, as follow: 1. Donation size and average donation. Keeping track of the size of the donations is important metric for…

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    In Deborah Brandt’s Sponsors of Literacy she speaks of so called sponsors in which compel one to become a more literate being. But you may ask, who doesn’t want to be literate, it doesn’t matter. Everyone has these said sponsors to push them forward to becoming a more brilliant human being. Brandt writes in a formal informational essay genre pushing towards the notion that sponsors of literacy are a real concept. Now whether it’s for the sponsors good or the sponsored, that’s a totally different…

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    Role Of Sponsors

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    this sentiment into the roles of many stakeholders, including the IEC, Sponsor and Investigator. These roles have a responsibility and due diligence to protect the safety of trial subjects. CRAs are not exempt from this. ICH E6(R2) (2015) itself lists that the purpose of a monitor is to protect the rights and well-being of human subjects. Therefore, when preparing, conducting and following-up on site monitoring visits, patient safety always takes precedence. To better understand the…

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    socioeconomically circumstances which govern a person’s exposure to educational institutions. As Deborah Brandt defines in her article Sponsors in Literacy, “Intuitively, sponsors seemed a fitting term for the figures who turned up most typically in people’s memories of literacy learning: older relatives, teachers, priests, supervisors, military officers, editors, influential authors”. (Brandt, 167) On the other hand, I would consider my main influences, in preparing me for college writing, to…

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    Deborah Brandt professor at at the University of Wisconsin and writer of several literacy books defines literacy as, “a raw material in the mass production of information (45).” In other words the knowledge of writing and reading. Sponsors can come in any form such as an idea or a person. In Deborah Brandt’s article “Sponsors of Literacy” she states, “they lend their resources or credibility to the sponsored but also stand to gain benefits from their success (47).” Sponsors give a helping hand…

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    One of the main literacy sponsors growing up was my mom. She was a three grade teacher until I was born. As I grew up she made sure I was reading a book and not wasting all my time watching tv. When I was still learning how to read chapter books my mom would sit on the couch with me and read for at least forty minutes every day so that I grew my read and vocabulary skills. On car rides, weather it was long or short, or if I was just sitting at the baseball field watching my brother play she…

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    Reasons to Consider Becoming a Child Sponsor Do you want to volunteer and give back to the community but you don’t have enough time? Fortunately, you can still give back to the community and the world in a major way by becoming a child sponsor. As a child sponsor, you can completely transform a young child’s life and feel good knowing that you are making the world a better place. Life Changing for Children Children raised in poverty stricken areas have severely limited access to education,…

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    In Deborah Brandt’s article, Sponsors of Literacy, she compares Raymond Branch and Dora Lopez’s experiences with literacy. Brandt argues that race and class impact how much access people have to literacy sponsorship. In my perspective, Brandt’s argument is accurate. The differences among Branch and Lopez are fair reasonings to justify Brandt’s dispute. Branch was a European American who was raised by parents with steady and successful jobs. Since Branch’s father was a professor, he has more…

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