Spices

Not every veteran returns from deployment in Afghanistan with a plan for a business venture, but Emily Miller, Keith Alaniz and Kimberly Jung are off to a strong start with their company, Rumi Spice. While serving on combat tours, the three US Army captains saw the opportunity to help Afghan farmers replace opium poppies with fields of saffron crocuses. Unlike other crop substitutes, farmers earn a return on saffron that is six times greater than heroin production. While stationed in…

“Hello ladies, look at your man, now back at me, now back at your man, now back at me.” Old Spice was extremely smart with this commercial. They knew their target audience very well. It makes total sense that they would market towards women. The D&AD case study explained that women purchase the vast majority of male toiletry products. Women made more than 50% of body wash purchases. They designed the commercial to appeal to their target audience, female purchasers, while at the same time making…

aesthetically pleasing skin. Old Spice creates commercials that are targeted for men but speak personally to women. In the commercial “The Man Your Man Could Smell Like” an athletic, attractive male is on screen shirtless. Throughout the commercial he constantly asks women to compare their man to him to prove that he is better. He is depicted to be the “ideal” man who is desired by all women. He shows the audience that he gained his confidence and sexual appeal by using Old Spice body wash.…

Synthetic marijuana, also known as “Spice” or “K2” first became available in the U.S. in 2008. Originally marketed as an incense in labeled “not for human consumption”. Spice or K2 became vastly popular with high school students and young adults due to how it was easily and legally obtainable from a variety of convenience stores, smoke shops, and online that is until July 2012 when a national ban was enacted against the sale of synthetic cannabinoids in the U.S. History of Controlled Substance…

In the Old Spice advertisements featuring Terry Crews and Isaiah Mustafa, the advertisers use distinctive visual elements to portray the idea of masculinity. Masculinity is expressed as physical strength and skill, power, wealth, sexual prowess, and ultimately, success. Masculinity is achieved through the use of facial expressions, physique, and the setting of the advertisement. The use of Terry Crews and Isaiah Mustafa in this advertisement defines masculinity as being talented and successful.…

The Early Seventeenth Century of the English East India Company in the Spice Archipelago The English Company's first interest lay in the Malay Archipelago and the Spice islands, although from the start it faced considerable competition from Dutch merchants. The fleet of the first voyage (1600) visited Acheen in Sumatra and Bantam in Java; in both places the commander, James Lancaster, obtained permission to trade and to establish a factory. He also visits the Moluccas. The fleet of the second…

concepts of adaptation and evolution apply to more than survival of the fittest in the natural world and, in fact, hold true in business as well. Founded in the 1930s, the Old Spice company produces hygiene products for men and women, with their original focus being on shaving soap and aftershave lotion (“History of Old Spice,” n.d.). An early part of the company trademark that continues to this day is a nautical theme centered around images of a three-masted sailing ship. With the brand gaining…

Man Could Smell Like” is a 2010 television advertising campaign in the United States by Old Spice. Starring former NFL player, Isaiah Mustafa, the campaign was highly successful and was met with favourable reception (Reiss, 2010). It was a hit on YouTube with over 43 million views by 2012 (Harvey, 2012). It won several awards, including the Primetime Emmy Award for Outstanding Commercial in 2010. Old Spice is an American brand specializing in man grooming products such as shaving soap,…

"Hello ladies. Look at your man, now back to me...sadly he is not me..." begins the most notable Old Spice commercial, "The Man Your Man Could Smell Like." When a company develops an advertisement, they use many different strategies and techniques in order to convince the audience to buy their product. Old Spice specifically, is known for their humorous, yet ridiculous advertisements based off of stereotypical male ideals. Though these commercials are not extremely logical, they tap into the…

“Sadly, he isn’t me,” stated a charismatic man with only a towel slung around his hips, a bewitching smirk and a flirtatious raise of his brow immediately enslaving the attention of millions of female onlookers. The engaging Old Spice commercial of 2010 played an impressive mind game, as it applied ethos, pathos, and logos, through overly embellished scenarios, carefully chosen statements, and the alluring sex appeal of its spokesman. With a toned, athletic body and a handsome face, Isaiah…