Speak Good English Movement

UNIVERSITATEA TRANSILVANIA DIN BRAŞOV FACULTATEA DE LITERE PROGRAMUL DE STUDII UNIVERSITARE DE MASTERAT: Studii Lingvistice pentru Comunicare Interculturală Forma de învăţământ: Zi DISERTAŢIE Absolventă: Bușe Ionela Monalisa Coordonator: Lect. univ. dr. Sibișan Aura Braşov 2015 TRANSILVANIA UNIVERSITY OF BRASOV FACULTY…

Because there is only 1.5 laparoscopes per trained team, the laparoscope is a very valued, but at the same time scarce commodity. The same laparoscope is often re-used in an effort to perform as many sterilizations as possible while there is still adequate light, water, or surgical team presence, and therefore proper instrument sterilization and cleaning procedures are often not followed. Even though there is no known data linking this kind of procedure to an increase in infections or…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Even before Claussen began pushing his architectural vision, others were busy designing the inner workings of the plant. Jan Knau, an engineer, was only 27 when he was asked to come up with a flexible assembly line for the factory. Knau, then just a junior associate, contacted BMW’s top 15 assembly engineers. He invited them to a two-day workshop at a BMW retreat near the Austrian Alps. After a series of marathon sessions that included discussions of every facet of the ideal assembly line, Knau…

that Saturday morning, Mike became my first business partner. We spent all morning coming up with ideas on how to 1'make money. Occasionally we talked about all the "cool guys" at Jimmy's beach house having fun. It hurt a little, but that hurt was good, for it inspired us to keep thinking of a way to make money. Finally, that afternoon, a bolt of lightning came through our heads. It was an idea Mike had gotten from a science book he had read. Excitedly, we shook hands,…