Sourcebook

Maintaining Spanish as a Heritage Language in Australia Stephanie Natolo, Griffith University, Australia Abstract: Heritage language maintenance in Australia faces great challenges. In Australia, English is the dominant official language de facto, whilst Spanish is a community language. Spanish is primarily learnt and used in the home with parents and other family members, however, English holds power via hegemonic means, and is used in a multiplicity of domains. This paper presents an…

The resource-based view and sustainable competitive advantage: the case of a financial services firm Val Clulow School of Business, Swinburne University of Technology, Hawthorn, Australia Julie Gerstman School of Business, Swinburne University of Technology, Hawthorn, Australia Carol Barry School of Business, Swinburne University of Technology, Hawthorn, Australia Keywords Resources, Competitive advantage, Financial services, Intangible assets Introduction The study of sustainable…

Poor customer service or brand image) Opportunity – presence of a situation where performance can be improved by undertaking new initiatives (Eg. Arnotts – demand for healthier food) Symptom – mere evidence that a problem exists (Eg. Loss of market share, drop in sales) Role of the researcher – once a problem or opportunity has been senses, the researcher comes into the picture First responsibility is to work with the managers to clearly articulate the management problem whose symptoms have…