Softail

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    The first one is located in York, PA, which is responsible for assembling the larger motorcycles such as the Touring, Trike, and Softail models (Harley-Davidson, 2016). The other plant is located in Kansas City, MO and is responsible for the assembly of the smaller styles such as the street style models (Harley-Davidson, 2016). Harley Davidson has two international assembly plants, Brazil and India. As discussed earlier, the powertrain operation center builds and compiles CKD kits, which is then shipped to either of these assembly plants (Harley-Davidson, 2016). The Brazil assembly plants receives and builds motorcycles from the CKD kits. The motorcycles are then shipped to one of over fifty dealerships throughout South America. The same concept applies to the India assembly plant except it only builds street models and distributes the newly built motorcycles to India, Italy…

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    You can find a variety of models to consider. There is the Heritage Softail, Heritage Springer, Softail Custom, Springer Softail, Fat Boy, Night Train, and Duece. Dynas This model includes a dual-shock rear suspension which is also seen on Touring bikes and on the front ends of the Sportster and Softail models. An additional feature with this model is a support system that is rubber-mounted. If a beginner is looking for a suitable used Harley, then this is a good choice. Sportster This…

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    Branding Strategies The brand management of the organization is the communication to the customers of the organization on how the brand is positioned in the market. The Harley Davidson needs to make certain that the brand management of the organization is done effectively to meet the challenges in future. The brand image of the organization Harley Davidson is rough, rebellious and unique. The owning of Harley Davidson bike brings in a sense of pride in the customers. The various families of…

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    Business Sustainability - Harley-Davidson is committedto preserve the environment for future riders by reducing the impact of their products in the environment. 0.05 4 0.2 Harley-Davidson offers easy use of e-commerce capabilities to accommodate customer's wishes. 0.03 3 0.09 Patent Protection gives Harley-Davidson the opportunity to capitalize in their own products by customizing designs. 0.03 4 0.12 Harly-Davidson is committed to improve the vehicles technoloy to benefit the environment. 0.03…

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