Soft water

There are many factors that serves as the driving changes in The Coca-Cola Company. Rivalry among existing firms and new products is one of the factors. As the world's largest beverage manufacturer, distributor and the leading producer and marketer of soft drink industry, The Coca-Cola Company though was a company with the most obstacles (Abdul Munam et.al.,2012). Currently Pepsi Co. which is well known as the producer and distributors of Pepsi-Cola drink is the biggest competitor in terms of…

Negative Effects of Sugary Beverages It is summertime, one of the hottest days of the season and it is like a sauna outside due to the humidity. In the refrigerator a nice cold Pepsi is just waiting to be popped open and poured into a glass of ice. The fizzy drink is simply waiting to be consumed! Wipe the sweat from the brow, sit back and unwind while savoring the cold beverage. Countless amounts of people do not realize what these sugary beverages do to our body. These sugary beverages are:…

you ever wondered where your favorite soft drinks and potato chips come from? Well, let me introduce you to this company called Pepisco incorporated or also known as Pepsi-Cola. Pepsico is one of the world’s leading companies in the market of soft drinks to potato chips. How did the company get started? Well, Pepsico was actually established through the merger of Pepsi-Cola and Frito-Lay thus the company that created many of our favorite potato chips and soft drinks were created through this…

The history of Coca-Cola begins in the year 1886. An Atlanta pharmacist named Dr. John S. Pemberton created a distinctive tasting soft drink which was just inspired by his simple curiosity. He created the syrup by mixing it with carbonated water and then sampled it to the customers. Every customer agreed that the new drink was something special and excellent. Therefore, Jacobs’ Pharmacy put the new drink on sale for five cents each glass. The new drink was then named ‘Coca-Cola’ by Frank M.…

Both Coca-Cola and Pepsi-Cola graced the carbonated soft drinks (CSD) market during the late 19th century. Most of the CSD market during the second industrial revolution remained confined to the United States. However, it gradually arrived in Europe during WWI and accelerated its presence further during and after WWII period. CSD’s bulk of market shares were held amongst Coca-Cola and Pepsi-Cola even though the low cost of concentrate manufacturing plant should have encouraged more firms to…

category. Its offer includes beverages, foods and snacks, which are present in various points of sales in more than 200 countries. Regarding the company’s beverage product portfolio, it includes famous brands of juices, teas, coffees, sports drinks and waters. It is however considered to be one of the most valuable firms in the world due to its presence in two…

In the article “Soft Drink Industry Fights Proposed Food Stamp Ban,” written by Robert Pear, he emphasizes that banning food stamps to buy sugared-sweetened beverages is unfair because not everybody receives the food stamp to buy such drinks, and the people get received…

Battle for the Can. The giants of the soft-drink industry, Pepsi and Coca-Cola, take an inevitable battle against each other for the reign of authority over restaurants. Coca-Cola, and Pepsi each have a similar soft drink that co-inside with each other, giving no real edge upon each other aside from advertising and recipe. Psychologically, Coca-Cola’s ads are much more effective than Pepsi. As Coca-Cola’s company color is associated with either, red or white, the introduction of another…

background of Coca-Cola The history of Coca-Cola can be traced back to 1886 when an Atlanta pharmacist, Dr. John S. Pemberton, made the drink out of curiosity. He created a caramel-colored flavored liquid syrup, which is then mixed with carbonated water and took it to his neighborhood pharmacy. The new drink was regarded “excellent” and considered something special by the customers who sampled it. Frank M. Robinson who is Dr. Pemberton’s partner and bookkeeper was credited with the naming of…

External Environment for Coca Cola Coca-Cola was invented by Doctor John Pemberton who was a Pharmacist. The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane. The external environment of a company consists of two areas: Macro and micro environment. The macro environment of Coca Cola consists of external and uncontrollable factors which influence the company’s decision making, performance and its strategy. These factors are…