Soft skills

Growing up in Brooklyn, in the early 90’s was one of the best experiences in my life. I remember the ice cream trucks, corner stores, fire hydrates being opened for the kids especially when there was a block party but most of all, the unity of families and neighbors. Many people will say “Brooklyn, only the strong survive” and I have lived by that phrase my entire life. It showed me the beauty of living in one of the boroughs that makes up New York City and has taught me to be a strong…

Nowadays, Coca-Cola and Pepsi will instantaneously jump in consumers’ mind when talking about soft drinks market worldwide. Carbonated soft drinks (CSD) has played an important role in securing the major revenue in soft drink market, until a global health and fitness trend changed consumer preferences around 1990s. This trend led to a prosperous emergence of low calorie and non-carbonated drinks around the globe, which brought both cola giants to shift their targeted sales into emerging markets…

moment of optimism and happiness and to create value and make difference. Coco cola drinks are popular all over the world with the quality of the product, variety in products and different taste of the drinks which make a difference among the other soft drinks. The slogan of the company is to feel happiness everywhere. Price, quality of the product and brand name indicator of the surrogate which inspires people to buy product. In the year 2006 one man found insect in coca cola drink bottle…

peer-reviewed, are making an issue of something that is generally already disclosed by the fact that the purchaser is paying considerably more for something clearly labeled an "energy drink", which carries the tacit message that it is stronger than an ordinary soft drink. Many of these beverages already are clearly labeled with their caffeine content. Most youths and young adults are drinking these high-potency energy drinks because they are seeking an extremely energized, caffeinated…

We chose to conduct this experiment because both Amber and I are interested in athletics and the science side of it. There have been several researchers studying the effects of caffeine, and they believe it can enhance athletic performance and agility in sports. Because of this we believe if caffeine levels are increased, then time taken to run a lap will decrease when time is a function of caffeine level. To test this we will have a group of ten subject male and female who around the same…

Pricing Decision Price decision is very important and plays a very important role in maintaining the competitive advantage in the “beer” market. Tiger beer can be seen as an affordable and smooth beer that tackles the market with a very incisive way or manner. It is very affordable and it is considered to be cheaper than their competitors. When deciding what price that Tiger Beer should be sold, several aspects are considered. Firstly, selling in a very high price will affect the…

Coco-Cola and Pepsi are the world’s largest beverage company. Although both the companies are known in the market presence for a huge number of products starting from Non- Alcoholic Beverages , Sparkling water , water , juices , and Juice Drinks , ready to drink tea’s and coffee ,sports drink & Snacks. We will deep dive into their Product line of each of these companies. Primary Product Line Coco-Cola Pepsi Co Non Alcoholic Beverage Snacks Water Global Beverages Beverages Global Nutrition…

Is the beloved Queen B actually a manipulative tyrant? Critics of Beyoncé’s Pepsi advertisement argue that she has no business selling the sugary beverage because of its confliction with her “Let’s Move!” campaign and her influence over children as a celebrity. According to the article Is It OK for Beyoncé to Sell Soda, “sugary beverages, particularly soda, are making Americans sick” and “these drinks have been linked to weight gain and obesity.” Therefore, by being in the Pepsi commercial,…

management of Orangina. • Brands: Orangina was one of the most popular soft drink brands in Europe or Blackstone’s Ramsauer said that “These are iconic brands.” . Cadbury’s strategy, however, determined that soft drink industry was not their main target; therefore, the budget for Orangina was not enough for them to finance more in neither marketing campaigns nor innovations. During that time, in spite of the rapid growth in demand of diet soft drinks, the representative of Orangina in this area…

5C’s of Coca-Cola Sprite 3G: The Coca Cola had introduced the new carbonic soft drink under name of sprite which is called Sprite 3G in June 2007. Coke launches it at that time when they was facing a high competition with the Pepsi. The sprite 3G was become very famous and it attracts many customers. Due to its bad positioning and taste it had been closed in the Pakistani market. Its launching campaign was done on large scale but they cannot convey a write message to the customers. There were…