Soft despotism

1. Why, historically, has the soft drink industry been so profitable? a. The soft drink industry has been so profitable because of various reasons. One is because both Pepsi and Coke have been able to take advantage of niche markets where there was a higher per capita. These were areas where people were drinking the most soda and it allowed both companies to produce at high volumes, increasing the profitability. There has also been such a high demand for soft drinks and sales topped those of any…

refreshing, but at what cost? There is a lot of controversy around the subject of soda and it’s effects, and if it should be taxed or not. This essay will explore if a tax on soft drinks is warranted. It would need to be efficient, fair and effective. This report will look at how these criteria can be met, and how taxing soft drinks have an effect on the populations health. The fact is many of us struggle to inde-pendently improve our soda habits, thus suggesting that government intervention may…

information about myself, like my major, some experience that can help me complete the job wonderfully and my professional skills. The third paragraph I need to write the soft skills that I have. But when I wrote this paragraph, I found I just have one soft skill that is tame management. I really need to work hard at training of my soft skills. The last paragraph I need to write my connection information. The very important point is not write too long, just write the necessary…

1.) How does the maple syrup industry reflect what we learned in class about cartels? Describe what makes FPAQs maple syrup so special (i.e., uniquely differentiated) FPAQs maple syrup is special because there are cartels of maple syrup that set the prices and negotiate with buyers. It is uniquely different because of the different seasons of maple syrup collection. With this, there is a stable market to sell maple syrup. Reference the definition of cartels and joint-profit maximization As…

Company History Pepsi-Cola, originally called “Brad’s Drink”, created by Caleb Davis Bradham, was made from a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives and was originally marketed as a healthy cola, which helped aid digestion. This drink was the humble beginnings of the food and beverage power house now known as Pepsi-Co, Inc. (2009 Trade Ideas, Inc. // Built Creative, n.d.). Caleb Bradham was born on May 27th 1867, in Chinquapin, North Carolina, he attended…

Introduction Kantipur fresh Fruits and Juice (KFFJ) prioritizes its customers and gives preferences on the employees and profits. Its main goals are survival, profit maximization and growth.it is a private organization which officially started in 2001 at kathmandu.it has various branches at various locations at Kathmandu and various other cities and has plans of establishing association with various other international companies. KFFJ primarily has three functions namely purchasing fresh fruits,…

We have all seen Gatorade showers for NFL coaches at the Super Bowl, but its link to sports is why Pepsi celebrates Gatorade as its pioneer drink. In a world where there are many options in the market Gatorade controls the sports drink sector. With its success and control of the market, Gatorade always looks to expand its product line. As consumers were looking for healthier options in their food Gatorade jumped at the chance to cater to a new target market being the first comer to create a…

Pepsi, Lays, Gatorade). (Sharon Bailey, 2014) Picture 1: 22 PepsiCo's Billion Dollar Brands The products that PepsiCo manufactures:  Food: o Chiased-ps o Flavored snacks o Cereals o Rice o Pasta o Dairy-based product  Beverages: o Carbonated soft drinks o Juices o Ready-to-drink tea and coffee o Sports drinks o Mineral Water No. Brand Product Logo 1 PEPSI - Pepsi - Diet Pepsi - Pepsi Max 2 MOUNTAIN DEW - Mountain Dew - Diet Mountain Dew - Caffeine Free Mountain Dew 3 7 UP - 7 UP -…

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world” (The Coca-Cola Company, 2016). Thus, the Coca-Cola Company is one of the largest soft drink industry in today’s global market. This essay will discuss the marketing mix of the Coca Cola Company, as well as explain each of the four P's of marketing and include examples of each: price, place, promotion, and product. Also, it will give suggestions for future plans,…

One of the major things in marketing is to design the marketing strategies to recognize customer differences and present the offering in relation to the product to the differences consumers by taking into account the consumers behavioral factors in the context of the consumers’ perception, attitudes, requirements, preferences and decision making. Segment identification Sprite sugar free offers the same refreshing taste of sprite but without the calories or sugar. Sprite sugar free will be…