Social web

the target market. In order to better reach the millennial target market, Acura is now focusing on a music-driven social media marketing campaign that “expresses the energy of the sporty ILX sedan through sound.” The Acura marketing campaign utilizes social media to achieve various web objectives, which include creating awareness, generating interest, and creating buzz. One of the social media websites utilized to market the new Acura music-driven campaign is YouTube. According to the textbook,…

Exploring mourning practices through social media sites to discuss the relationship between remembrance or memory and contemporary mediated society. Social media effectively offers a platform for people to publically mourn; be it the death of a loved one, a celebrity, or a national tragedy, platforms such as Twitter and Facebook are filled with tributes and commemorations. Due to the increasing availability and participatory nature of the web, the internet has become an increasingly popular…

Is privacy still important in today’s digital age? Do you feel like every time you get in front of your computer someone is looking over your shoulder? Is our privacy ever private in the world of cyberspace? It seems like when you type a word in the search engine it already suggest what you are looking for, the websites and search engines seemed tailored to what you like to read, post and shop for when you go online. Privacy is dead and the Internet contains all the important information that…

to using these platforms for hiring purposes; up from 89% prior year and 45% of Fortune 500 corporations have social media links on their career page. Statistics shows that LinkedIn is the most favored for recruiting, and 93% of companies uses this platform followed by Facebook at 66% and Twitter 54%. Seventy three percent of recruiters states they are pleased with their hires via social media and a third of employers refused candidates that had negative information in their profiles. With the…

the first ever paper on packet switching theory and the first book on the subject as well in 1964.Moreover developments showed that the Arpanet was designed and this eventually led to the world’s largest communication network, namely the World wide web. Internet was based on the idea that there would be multiple networks working independently based on random choice or personal decisions rather than any reason or system, beginning with the ARPANET as the packet switching network,…

WEB ACCESSIBILITY ADA WCAG AAA TESTING, AUDITING & COMPLIANCE IMPLEMENTATION The online web has been established as a “place of public accommodation”, to which fair access must be provided to all who visit. Website Accessibility for those with disabilities is a civil right that the Department of Justice is now aggressively defending, in addition to Accessibility Advocates and a growing number of plaintiff law firms. Following the W3C's Web Content Accessibility Guidelines (WCAG 2.0) is the de…

The presentation and credibility of an online website goes a long way on showing whether or not it is reliable for information. There are many different criteria to look for in a reliable website including appearance, organization, and credibility. The website I evaluated for my topic of choice was WashingtonPost.com. The website provides instant news and information of various topics from all over the world in an organized, user-friendly fashion. After browsing the website, I was able to…

Google Analytics is a set of affordable and reliable internet marketing tool especially for small business, and it combines various featured applications that are useful for improving internet marketing management. It would definitely assist small business manager through enhance the performance of websites and apps whether they want to increase sales or attract more customers. Google Analytics has three major tool sets that used for data collection and management; data analysis, visualization…

The 10/90 Rule:  Our Goal: Highest value from Web Analytics implementation.  Cost of analytics tool & vendor professional services: $ 10.  Required investment in “intelligent resources/analysts”: $ 90.  Bottom-line for Magnificent Success: Its the people. How is 10/90 rule used? The 10/90 rule is postulated based on the fact that companies that could buy one of the best tools still struggle to get actionable insights. Obviously, there is a gap between data and actionable insights, and the…

Microsoft currently faces is with its recently launched cloud-based Office Suite program, which annually costs $100. Vastly different is Google Docs, which was launched as cloud-based in 2006, and remains to be free, with payment made through the sale of web ads. Google’s suite is being used by more startup companies, larger new companies, and startup companies (Covert, 2013). While every company has threats, every company also has opportunities. Microsoft’s research and development department…