Social marketing

service. To begin attaining this goal we had to look at several different methods of promotion and decide which would work best for Campus Valet. There are several different methods including advertising, sales promotion, personal selling, and direct marketing. It was easy to…

Reasons for losing out FMCG brands through online: As powerful a marketing medium as the Internet is, its potential for targeting and engaging traditional supermarket shoppers is at best variable for FMCG brands seeking to gain new customers and sell products. This is because everyday FMCG brands in the foods, beverages, pet food, household and personal care categories are typically low involvement purchases requiring little more than momentary thought before consumers add them to their…

results of its SWOT analysis, the adjust the shifting marketing plan to address the focus of the target audience and exploit competitive advantages to deliver value to its customers or perceived value (Ferrell & Hartline, 2014).NBBC needs to diversify its product line markets and continue to communicate its messages of social responsibility and employee empowerment. (Kenyon & Mathur, 2002). A sense of mission such as community stewardship and social responsibility can develop a sense of being,…

Joanna Weiss focuses on the effects marketing tactics and advertising have on an average consumer. According to Weiss, advertising is not just limited to basic commercials and ads, but they also rely heavily on store placement, packaging, and associations of the brand. The article “Like me, Want me, Buy me, Eat me” by Sandra C Jones, Nadia Mannino and Julia Green also discusses deceptive marketing techniques. Why do these corporations spend millions on marketing every year in the most intrusive…

Samsung has been the leading market in its products owing to the blend of the marketing mix to meet the consumers’ needs. Samsung has a wide array of products ranging from portable electronics such as mobile phones, cameras, and tablets, to household electrical appliances such as televisions, fridge, microwaves and other products used…

found a way to piggyback off the success of others. In addition, to keep costs low, the company uses mainly social media…

The marketing audit is a first step in building a marketing plan. It allows the opportunity analyse internal and external influences on the company and identify its current position as well as potential future changes that will impact on the organisation. Marketing audit may highlight particular areas that required attention during business development. In order to get full picture, there are three sections that need to be take into consideration during marketing audit. Macro environment…

In the societal marketing concept, the marketer is required to abide by the principles of social obligation in the marketing of their goods and amenities. They should attempt to satisfy the needs and wants of their target markets in a way that reserve and improve the well-being of consumers and society. The marketer must achieve the needs of the audience they’re targeting in such ways that improves society as a whole and the objectives of the organization itself. If done correctly, it’ll achieve…

magazine, the big data revolution back in fact to 1944, but they have become more relevant to marketing techniques that followed by most big organizations in many industries (Gil Press, 2013). Using big data now are used enormously to improve sales and marketing in most of the competitive organizations and bring the further positive transition to the most attractive product or service for consumers. In marketing, the potential of a fully benefit from the concept of Big Data lies in not looking…

Content marketing has transfigured the dynamic of pull strategy since the invention of social media. Motivating customers by ways of text, image, video, story, speech event, and data/info analytics are now the norms which make sharing a prominent strategy for branding. As internet-related technology advances, digital/mobile media advertising or similar tactics, therefore, are on the rise and since then have progressed to a more diverse spectrum that win over the mundane old-fashioned monotonous…