Social marketing

4.1 Intro A marketing strategy would not be complete without the use of social media. Forty-seven percent of marketers spend at least sixteen hours per week concentrated on social media activities (Stelzner, 2011). Social media is defined as electronic tools where content, perspectives, and insights can be shared amongst users. It is also used to generate connections between people and businesses (Nair, 2011). Social media tools include blogs, discussion boards, wikis, consumer product rating…

Insta(Ad) In the past few years, users of social media websites such as Facebook and Instagram have experienced a sharp change in the layout and content of their pages. Now, when scrolling down through a person’s News Feed, one will stumble upon numerous advertisements, paid for by companies and placed on your feed because of your previous search or click history. These advertisements have been placed there simply because the tracking algorithm believes that the product or service it is…

Social media started with a website called Six Degreeś. Though it was the first website that allowed users to create a profile and adds friends, it was short lived lasting from 1997 to 2001. With the advance in internet speed and availability by the year 2000, people were using the internet to socially interact with one another. With the launch of MySpace in 2003 allowed users to privately send messages, create a profile as well as comment on friends bulletins. Soon afterward, Facebook, Twitter…

Marketing is needed to promote services and products. Advertising is a huge factor in marketing, along with market research. Marketing can increase profit to achieve the goals of the company. It is important that healthcare managers understand the concepts of marketing because they lead to the success of the business. Managers need to be alert to the changing needs of the market and be able to adjust to remain relevant to the designated audience. Managers are responsible for adopting new…

Question One Part (A) Exchange theory in social marketing proposed that social behave is a result of and process of exchange. This process of exchange purpose is maximizing benefits and lowering the costs down. According to exchange theory, people weigh the benefits and risks of a social-relationship. People will terminate the relationship if the risks outweigh the rewards. Social exchange theory is essentially concerned about taking benefits and lowering the cost to indicate if the…

public relations, direct marketing and sales promotion (Mangold & Faulds, 2009). In terms of marketing nowadays, tools and strategies for communication with customers have changed significantly with the emergence of consumer-generated media. Where various sources of information that are created, circulated and used by consumers with the intent on educating each other about products, services and brands, also referred to as social media (Mangold & Faulds, 2009). Social media is an integral part…

controlled world social media plays a major role in every aspect of life including events marketing. Social media is part of the so called Web 2.0 where user generated content appears which consist of text, pictures, videos and networks. Text based social media platform is Twitter which contains mainly micro-blogs, picture sharing site is Flickr and the video based media is YouTube. Networks such as Facebook allows users to find friends, share pictures and videos with each other. Social media…

Essential Social Media Marketing Ideas for Restaurants Promoting your restaurant in social media delivers powerful marketing results, but restaurateurs face many claims on their time and often neglect social media, which can be time-consuming and indirect ways of marketing. Social media campaigns attempt to connect with customers who have similar attitudes or attractive demographic profiles instead of trying to sell people on an idea, concept, product or point-of-view. However, the results can…

21st Century Marketing People between the ages of 18 to 64 say they spend roughly three and a half hours a day on some, if not all the social media applications. Due to the never-ending use of social media other forms of advertising have been impacted. Television watching has decreased by more than one hour per day. Radio listeners have decreased because of smart phone apps like Pandora and Spotify. So, what is the right course of action for a small business to get the biggest advertising bang…

Social Criticisms and Ethical Considerations in Marketing The world of business is one that continues to generate a lot of ethical concerns with regard to business practices. Due to increased competition and the need for maximization of profits, some businesses have been seen engaging in unethical practices which ignite social criticism. The practices range from marketing activities such as pricing, promotion and advertisements, to violation of privacy rights among customers. These unethical…