Small business

their friends and family about what is going on with them. Social media is probably the most popular form of communicating on the internet today. Because social media is so popular it makes for an excellent way to advertise, especially for a small business that may not be able to pull off the marketing strategies of a larger company. It is imperative when advertising a brand that the name of the brand is seen and heard as much as possible, and in a way that will stick in the consumers mind. …

to drive new value for customers and employees to effectively compete in an ever-changing digital economy” (as cited by Afshar, 2016). In pursuit of insights concerning success for small business, Salesforce research involving 3,800 small business leaders outlines six key trends characterizing high-performing small businesses in terms customer relationships in a dynamically changing, technology driven economy: 1) Mobility drives agility and efficiency 2) Data driven customer-centric decisions…

We 've been in the business industry for over 38 years. We know what it takes as a woman, and minority small business owner struggling to compete against big companies. Prior to Hurricane Katrina, I owned and operated a successful staffing agency in New Orleans. A partner in that staffing firm afforded me the ability to do great things for the people of the community and city by providing Job readiness training and Job placement. In the beginning and after many trials and errors, We look…

department for the marketing activities. Small businesses comprise of staff, mainly managers whose roles overlap. As such, an individual may be in charge of finance but at the same time is tasked to oversee the marketing affairs of the organization. In this case, the marketing task is not given the necessary attention that is expected. This dedicated department will have the duty of developing the marketing approach that will be used by the small business, carry out market research to identify…

construct of reality (Crouteau and Hoynes, 2014). One of the new mass media opportunities is Facebook and one of the newer uses for this devise is by small business owners to reach out to their customers, constituents, and potentially new customers. Facebook allows the small business owner to tailor their communications to exactly what their business needs at even given time. Facebook New mass media devices such as tablets and smartphones allow users to explore mass media on the Internet…

public policy issues are all around us. As a matter of fact, they are publicized in social media, magazines, legal documents, newspapers, and on the internet. Nevertheless, there is not a business or organization that can operate without associating with public policy. Equally important, every business owner and organization should study public policy and understand its processes. According to Kraft and Furlong (2013), “public policy is a course of government action or inaction in response…

Week One Assignment QuickBooks and Sage 50 are two of the most popular business management programs available for running your small business. Both services are designed to help manage your business needs and to help your company grow in different areas. Solid options in managing your business finances can be achieved by using either one of these software programs, and can vastly improve how your small business is managed. Both of these software packages help to reduce the amount of time…

Market Needs Point-of-sale (POS) systems have been around in one form or the other for decades. The POS system covers all functions done at a business from order processing to inventory management to loyalty programs. It is more than a cash register – a core management tool for any small or large businesses/industry such retails, hospitality, transportation etc. With the right hardware and software programs/downloaded applications, businesses can easily process transactions, improve/track sales…

The Investopedia defines the entrepreneur as a person who starts his own business by taking lot of risks. (Entrepreneur, 2014). Most of the popular & large organisations around the world have been started by entrepreneurs. The contribution of entrepreneurs to a country’s economy and to the business environment holds a major share. Once an American politician Mike Pence stated that “The American economy has been built and sustained by risk-taking entrepreneurs whose pioneering ideas and hard work…

Depressed moments were the best time to start a business” she said to Bonny. The business had been gloomy and struggling in that year, But Molly was intrepid inspire of the tepid ambiance. She was pregnant with business ideas, bristling with self-confidence and A new trend was emerging, with the advent of technology, amongst the shoppers as they preferred to use the internet to see the stuff before buying. Many a store shopper got lost in the myriad of the stuff stacked in sprawling store, and…