Slogan

Jerit discusses the use of rhetoric through a political lens based on the effectiveness of arguments. She constitutes effectiveness as the sustainability and repeatability of techniques used to deliver the points of the candidates. The reason for negative appeals is that, “candidates have strong incentives to evoke emotions such as anger, fear, and anxiety; thus, appeals that are high in emotional content will survive longer than other types of arguments” (564). When using emotional appeals,…

courageous character by allowing others to see who he is as a real person outside his professional acting and WWE wrestling career. Transition: Lastly, there is other significant reasons beyond what makes him become unique. B. John Cena uses his own slogans as an inspiration technique for others as an incentive to continue their…

Back in 1970, there was a small conflict between the Coca-Cola company and Grove Press because the book publishing company was being accused of using the slogan “It’s the real thing,” a phrase Coca-Cola had been using for approximately 27 years, as advertisement for one of their books. The issue here was that the beverage corporation thought this would cause some sort of confusion to the public, even though the two products were not related in any way. Several rhetorical strategies are used…

The majority of the time when there is an offensive advertisement it is targeted to women. Sometimes advertisements try to alter the beliefs of women by making them believe that they are supposed to look a certain way. Thousands of young girls around the world have looked at advertisements with skinny beautiful women and wondered “why don’t I look like her?” Victoria Secret is a well-known brand amongst a lot of young women. It is nationally known for their “angels.” The “angels” are a group…

The slogan that we came up with was, “BE THE FIRST TO FIGHT” “JOIN THE MARINES” The slogan was the big part in our poster because of symbolism that it resembles. This is because we wanted to add something that most people had about fighting for your own country, but also adding a little extra. This is why we added “Join the Marines” because it shows a particular group to go to but also a great one. The slogan we created was to have people look at it and see…

The slogans said “Freedom”, and “Down with Hitler”, and “Down with Hitler”. Occasionally they would paint a white swastika that was crossed out with red paint. “On three nights in February 1943 -- the 3rd, 8th and 15th -- Hans, Alex and Willi conducted the most dangerous of all the White Rose activities. The three men used tar and paint to write slogans on the sides of houses on Ludwigstrasse, a main thoroughfare in Munich near…

than the Sheba is able to because they are able to; grab the reader’s attention, simply yet effectively promote their product, and are able to appeal to the reader with imagery and with their bold slogan that can create a sense of trust with the company because of how they word and format their slogan. The Sheba ad falls short of being as effective towards their target audience than as the Nutrish ad is able to do. The Sheba ad is not as effective because they have no attention grabber, they…

particular slogan that pertains to the first two advertisements says, “WE ARE ALL WITNESSES”. Not only does this slogan convey the emotion of unity and power, but reinforces the idea that people watching LeBron James play basketball is a sport to not just watch but witness and experience. The slogan itself created a bandwagon theme that suggests that everyone who watches James are witnesses and that if one was to watch then they would be a witness and be great as well. Thus, the slogan created a…

The use of slogans and pictures are very prominent in propaganda and can be seen in both 1984 and the 2008 presidential campaign. The phrase “Big Brother Is Watching You” can be connected with surveillance but, it can also be a piece of propaganda. As Winston walks through the hallway of his apartment, he was met by a colored poster that had the “ruggedly handsome” appearance of “a man of about forty-five.” As he walks up the seven stories to his apartment, on each hallway he sees the same…

the viewer take action. These two advertisements both convey their messages using short sentences, slogans and symbolism to make the viewer think about their own part in the problem and urge them to take action about the issue. Firstly, both advertisements approach the same general topic, yet have different ideologies. Both PSAs address the topic…