Slogan

Here in America, we know the KFC slogan to be the popular “Finger-Lickin’ Good”. Although if you only speak Chinese, you may know the slogan as “Eat Your Fingers Off”. Due to a translation error of the slogan used from 1956 to 2011, it is pretty obvious that a large portion of the Chinese population was a bit fearful of the chain. Number Fourteen: More on the Slogan. Another odd fact about the slogan “Finger-Lickin’ Good” is how it originally came to be. It was first…

Orwell’s 1984 experience freedom the same way because it was a warning of what the government is becoming, a boundary was set between people, and their slogans are just a contradiction. To begin the government was becoming more severe when someone or something went out of place. As stated in the text “Who controls the past', ran the Party slogan, 'controls the future: who controls the present controls the past.” (Orwell 37) "The past was dead, the future was unimaginable." (Orwell 28) Winston…

own lives. This dystopian society is ruled by a small group of people called the Inner Party. In their slogan the party members states that, “who controls the past controls the future; who controls the present controls the past” which indicates means that by rewriting history helps the party to control the future so that the party can still remain in power. Therefore, in fulfilling this slogan, the party established a profession that creates propaganda and they ingrained a new concept into…

cereal brand “Cinnamon Toast Crunch” the slogan “Why do kids love the taste of Cinnamon Toast Crunch?” can be seen or heard. This is in reference to the product and their consumer. It is portrayed as a life long question that everyone will always ponder. It would be my best bet that they are trying to get parents to buy the product for themselves or their children to see if they can find out the answer. On more recent television commercial advertisements the slogan “Crave those crazy squares”…

Seaver is “The Real Thing” On behalf of the Coca-Cola company, Mr. Herbert writes to Grove Press requesting that they stop using the slogan “It’s the Real Thing”, claiming that it belongs to his company. Herbert uses an arrogant tone, and assumes that Grove Press will accommodate the demand immediately due to Coke’s reputation as a powerful company. His reliance on this intimidation results in weak arguments with a pretentious tone. In his response, Mr. Seaver refutes each one of the claims…

The individual only has power … as he ceases to be an individual. You know the Party slogan: ‘Freedom is Slavery’… Slavery is freedom. Alone – free – the human being is always defeated.’” So by showing the second slogan, you are putting the citizens at your mercy for they do not know how to govern themselves because they believe that they are not able to and you also said that “Reality exists in the…

The slogan used by Lever’s Wisk liquid detergent “Ring around the Collar,” was long running on television and considering a contributing factor to the success of the company. Although successful, the slogan was consistently viewed as boring, silly, and irritating by consumers. Wisk liquid detergent is a good example of how a campaign overwhelmingly viewed as negative does not mean the campaign is unsuccessful. When examining the Facet Model of Effects, it is clear that Wisk relied on the…

society and an essential part of the future in the United States; therefore, they will continue to fight for their rights to overcome the threats of deportation. For instance, there is an image of a young adolescent holding a sign containing a powerful slogan “todos somos humanos”. Meaning that we are all human beings in this world regardless of your socioeconomic status, ethnicity, or background. They certainly make an American contribution to the United States economy. Kofi Annan states, “We…

changed over time (The Pepsi Cola Story). One of the most important aspects of branding is to change and restructure according to the zeitgeist and status quo, and thus Pepsi as a brand should be given a lot of kudos for changing branding methods, slogans, and ideologies to maintain its competitive…

Leica uses various brand elements to identify its brand and enhance their brand awareness. Leica uses brand elements to communicate with their customers and to build relationship between them. Brand elements help Leica to stand out in relation to its competitors. First of all, Leica brand name provide clarity and simplicity, which establish its position in the market. Leica choose memorable, meaningful, and likable brand name to enhance its brand recognition and reinforce its associations. Kan…