Slogan

The current branding slogan for Del Mar College of “Dreams Delivered” has lost its appeal and effectiveness. As a result, a new branding strategy must be put in place to ensure the enrollment at Del Mar College will continue to increase. The new slogan and branding strategy of “Gateway to a Brighter Future,” will help rebuild the image of Del Mar College. It will bring new potential student’s fresh out of high school to Del Mar and also attract those individuals who are returning to school…

yet we recite the pledge of allegiance everyday. It seems as its purpose is to embed a sense of patriotism within all of us, especially the young children. Almost as a sense of manipulation. Just like the three slogans in 1984 by George Orwell. The people of Oceania apply these three slogans which are stated by the system into their daily lifestyles. It is as if they’ve been manipulated into…

number of slogans, it is often difficult to determine who has the right to a particular slogan. As a result, companies often argue over the right to their slogans. The correspondence letters between Mr. Herbert of the Coca-Cola Company and Mr. Seaver of Grove Press serve to highlight one of these arguments. In the correspondence letters, both company representatives use various rhetorical techniques to argue their point of view on the right to use the now-famous “It’s the real thing!” slogan.…

proles by Big Brother are slogans which also show doublethink. He also uses propaganda and mind techniques to persuade people of Oceania to believe that everything Big Brother does is right, making it easier for his government to take control. One main tactic Big Brother uses to control the state of oceania is slogans. The obvious slogan used throughout this story is “war is peace, freedom is slavery, ignorance is strength” (Orwell 4). Orwell starts off with the slogan “war is peace” because…

Crickets chirping, s’mores roasting, and amazing memories being made, and it all began with a hamburger. The Pan Pepin Hamburger Bun advertisement puts a major emphasis on the importance of a hamburger to a summer camping trip. There are many key elements that go into creating that perfect hamburger, and it all begins with a strong foundation, the hamburger bun. This advertisement uses camping essentials to create the perfect hamburger, specific coloring to show what part of a hamburger each…

utilized by government to lead people to believe what is not. George Orwell does a good job of using propaganda in his book 1984. Through various examples, Orwell gives readers a good idea of what propaganda looks like. It can be seen through party slogans that are seen everywhere, videos and images that are shown on the telescreen twenty-four hours a day, and even music projected from the telescreens. These different things all play a part in brainwashing the citizens and misleading them, and…

meanings of different words to assist the power of Big Brother and overall eliminate thoughtcrime. The people of Oceania are greatly controlled by “Newspeak” and the new language it has created. “Newspeak”consists of slogans that are accepted as so-called truths. The three slogans that are frequently mentioned in the novel are “War is Peace,” “Freedom is Slavery,” and “Ignorance is Strength.” The people in the novel accepted these so-called truths because they knew that they had to in order…

determining who has the rights to a particular slogan can often be challenging. The given selection of letters between Mr. Herbert of the Coca-Cola Company and Mr. Seaver of Grove Press highlight this ambiguity. Both companies have used the slogan, “It’s the Real Thing” in advertising, and a conflict has ensued to determine the rights to the slogan. While both representatives use various rhetorical strategies to lay claim to the right to use the slogan, Mr. Seaver of Grove Press makes a more…

The meaning of “War is peace Freedom is slavery Ignorance is strength” It is by analyzing the slogans that we realize the irony that they bring. This interesting quote, written by George Orwell in his famous novel called 1984, made many of his lectors quite perplexed at the beginning of the lecture. What was Orwell trying to communicate by initiating this little paragraph in his novel? What is its meaning? Of course, through the reading of this satirical fiction, the lecturers get to…

seems that 1984 is meant to send out a message to make the public realise what exactly happened during the war, in order to prevent it from ever happening again. In this essay, I will analyze the main slogan of the Party and show how this slogan is used to manipulate the population of Oceania. The slogan is made up of three contradictory statements, which I will analyze each in…