Slogan

use of the slogan, “It’s the real thing.” The letters are between Ira C. Herbert, the representative of the Coca-Cola Company and Richard Seaver, Vice President of Grove Press. Herbert initiated the discussion in a letter directed to Richard Seaver in order to address his concerns over two companies using the same slogan because it will create confusion among the consumers. Due to the confusion, it will cause, Herbert consequently encourages Grove Press to halt their use of ‘their’ slogan. The…

at home marked by high unemployment and inflation. The phrase "Let's Make America Great Again" appeared on buttons and posters during Reagan's 1980 campaign. This slogan was pristinely responding to Americans that…

Dr Pepper is a well known drink across the world. For me, it is the most delicious soft drink in the business. Dr Pepper has many secrets in its can. Who wouldn’t want to crack open a can of Dr Pepper and see what it really is. Dr Pepper was brought into the world in 1885 in Waco,Texas. The brilliant mind of Charles Alderton invented this drink. Alderton loved the smells of the fruit syrup in his store. He then, began mixing different syrups with the smells he liked. He then invented the…

The situation starts off with a letter being sent to Seaver an executive of Grove Press whom Coca-Cola is trying to make Grove Press get rid of their slogan since Coca-Cola sees that it is similar to their slogan "It's the real thing" and also the slogan belongs to Coca-Cola. The next letter is Seaver's response to Herbert's letter to which he sarcastically disagrees with and is satirical throughout his letter in the means of mocking Herbert for the statements made in his letter. In the end,…

tactics. The original 1971 slogan “Because We’re Worth It” is a simplistic, yet powerful, foundation upon which the entire marketing strategy of L’Oréal Paris is based on.…

century, must have been accustomed to copyright infringement. In 1970, the Coca-Cola brand was faced with the theft of their slogan, “It’s the real thing” by the publishing company, Grove Press for their advertisement of the Diary of a Harlem Schoolteacher. The executive of the soda company, Ira Herbert, wrote a formal letter requesting for the Grove’s discontinue of their slogan as it threatened the brand’s originality. Richard Seaver, vice president of the Grove Press, wrote a letter in…

Ira C. Herbert, in his letter to Richard Seaver, executive vice president of Grove Press, claims that Seaver has stolen the Coca Cola Company’s phrase “It’s the Real Thing.” Herbert supports his claims by providing examples of where the phrase was used in his company’s advertising. The author’s purpose is to point out to Seaver that Coca Cola used the phrase first for advertising in order to stop Grove Press’s use of the phrase. Herbert appeals to his audience of Grove Press, the company who…

during the kit kat commercial i noticed that they did not have a slogan. with kit kat not having a slogan it does not help to convey the message, and the viewers are not as interested in the product as much. though, while watching the snickers commercial they use the slogan "Your not you when your hungry!" With snickers using this slogan in their commercial it helps the viewers to get a feel for the candy bar. when a commercial uses a slogan it helps to convey a message to the viewer that they…

1- Slogans reinforce repetition. Slogans are brief, catchy, and memorable phrases that may include labeling and stereotyping. Slogans appear to support reasoned ideas, but they tend to mainly act as emotional appeals. Slogans are devised to influence people’s beliefs to support a certain side and to lower the cognitive load on the recipient and encourage repetition. When a slogan or idea is repeated enough times, it may begin to be taken as the truth. Slogans also tie along to another strategy…

Native American mascots and names has been created quite the controversy over the last two decades. As we all may know, some tribes find this offensive and degrading in nature, while many sports teams do not pay much attention to the slogans as they are just slogans, or find it to be honoring the American Indians. Lee Thompson who wrote an article for Mlive quotes in his article of complaint to the U.S Department of Education that “the use of American Indian imagery reinforces stereotypes in a…