Slick Rick

Rappers like Snoop Dogg and Wiz Khalifa have brought marijuana to the mainstream, a popular issue today. 2Chainz spoke out on the issue on the Nancy Grace show in favor of legalizing it. Cypress Hill had a firm stance on legalization as well and there music definitely reflected that. With many rappers being huge celebrities it’s no surprise they’ve been offered several endorsement deals. Nas has been featured in both Hennesy and Sprite commercials. Rapper Drake has made a few Sprite commercials…

Golden age of rap and hip-hop is a name that was bestowed unto mainstream music, between the late 1980’s and the early 1990’s. This time period was shaped by popular figures such as Tupac Shakur, Biggie Smalls, NWA (Niggas with Attitude), Rakim, Slick Rick and MC Hammer. This era revolutionized “gangsta rap”, changing it from sub-conscience music to pro-violence music; however political issues and criticism of the African-American community was still prevalent in their music. Between the 1980’s…

I glance over my shoulder, feet harshly striking the concrete like a drum. I clutch the purse with the contraband close to my chest; my face tilted down to obscure the undeniable guilt scribbles across my face. I swerve through the throng of people, praying that my uncanny ability to go unnoticed in a crowd does not abandon me at this crucial moment. "Excuse me, miss." A deep voice echoes off the concrete walls. I whirl around and see an officer with his arms crossed standing in an alleyway. My…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…