Page 1 of 37 - About 364 Essays
  • The Shallows: What The Internet Is Doing To Our Brains

    internet. It only becomes an issue when people choose to keep themselves engrossed in their phones while they are spending time with friends and family, as opposed to holding a conversation. In terms of distraction, as Carr states multiple times, the internet has made individuals much more likely to draw attention from pressing matters every time a mobile device buzzes. When it comes to grabbing short bytes of information rather than reading lengthy texts, I feel that the ability to skim text quickly is now much more important. With the constant flood of information transported and delivered through the internet, it is necessary to skim. Deep reading for analysis and content has been pushed into the background in favor of speed reading and skimming. The statement of Rhodes Scholar Joe O’Shea that he doesn’t read books, nor does he find any reason to read them is quite telling. Society is already changing, and the internet will continue to shape and change the way people think and interact. The web also impacts the environment of classrooms. In a study done by Cornell researchers, students were divided into two groups, one that could use laptops during a lecture, and one that had to keep laptops closed. The study found that regardless of what the students did on their laptops during the lecture, they performed worse on a test regarding the material than did the students who did not use their laptops. This is extremely relevant to my life as a college student, where browsing…

    Words: 802 - Pages: 4
  • Skimming And Scanning Essay

    How to do Skimming and Scanning Correctly in PTE Academic Reading? Skimming and scanning are the two most popular strategies used for speed reading in the reading section of the PTE Academic. People who can skim and scan are flexible readers. They are able to read the important information from a text according to their purpose and get what they need without wasting much time. In this article, we will discuss the difference between skimming and scanning and how to use these techniques to do…

    Words: 733 - Pages: 3
  • Marketing Skimming Essay

    From those price, it showed that iPhone adopted Marketing Skimming Pricing strategy for this product. Skimming refers to new product with setting at high prices to skim maximum profits from the company’s targeted. Electronic devices tend to use this strategy with purposing to pay their research and development. iPhone’s design and iPhone’s quality which proved prestige image that are the additional factors why iPhone’s price sets at high price than its competitor’s product. SAMSUNG Recently,…

    Words: 3240 - Pages: 13
  • Price Skimming And Penetration Pricing

    Price skimming is a pricing strategy in which the company sets a relatively high price for a product at first, and lowers the price over time. (Gitman, Lawrence J., and Carl D. McDaniel 2010, 393) The objective of price skimming is to maximize short-term profit. One of the advantages of using this strategy is so that the company is able to gauge how much a customer is willing to pay for that certain product. If sales of that product are good even though the product is set at a relatively high…

    Words: 1973 - Pages: 8
  • Case Study Sunshine In A Glass

    Some folks have come to the realization that a lemonade diet can help in reducing a common stomach disorder known as acid reflux. A glass of cold lemonade is a great way to relax on a sunny day not to mention it provides an array of health benefits.” Benefits Of Lemonade | Benefits Of Pricing Strategy A price skimming strategy focuses on increasing profits as much as possible by demanding higher prices for the early adopters with a new…

    Words: 795 - Pages: 4
  • Price Skimming Strategy Of Nike

    Usually, customers are able to purchase Nike products at discounted prices at outlet stores and on big holidays such as Black Friday. Nike uses price skimming techniques, because they introduce the product for the customers who are aware of the brand and the quality and are willing to purchase the product at the high price. Potential buyers tend to believe that high priced items are meant to have better quality and longevity. It helps the company to recoup the cost of goods sold by paying…

    Words: 1897 - Pages: 8
  • Winkers The Fraud Triangle Case Study

    tactics to strengthen their internal controls they could prevent this type of fraud within their business. Stefan used multiple types of skimming in order to carry out his crimes. The majority include Skimming and lapping of Accounts receivable, which are a result from poor collection procedures and poor supervision from higher management. By applying the basics of Cressey’s study to analyze winkers…

    Words: 1002 - Pages: 4
  • Difference Between Reading And Thought By Dwight Macdonald

    Dwight Macdonald has discussed the difference between reading and skimming a text in Reading and Thought. He uses examples such as functional curiosity relating to the growth of educated people to explain how the way we read affects our thinking. Macdonald explains that the more we read from the media, the more irrelevant information we gain. He uses the comparison of people reading in the sixteenth century and the nineteenth century and found that the average educated person back then took…

    Words: 793 - Pages: 4
  • Mcdonald's 'Is Google Making USupid?'

    Carr uses his own experiences with Google to inform his readers of the negative effects that it has had on our society so far and the damage it can cause in the future. His example includes how Google has allowed our society to adapt to bad habits such as skimming carelessly, as opposed to detailed analytical reading. He supports this theory by admitting that he notices himself skimming and finding short articles online because they tend to be more convenient. Due to the Internet’s convenience…

    Words: 926 - Pages: 4
  • Credit Card Skimmer Speech

    skimmers at the gas pumps. “Being able to pay by credit or debit card at the gas station is a nice convenience. But when you swipe your card at the pump, you actually may be handing crooks what they need to steal money from your bank account at an ATM or go on a spending spree on your dime (”. Credit card skimmers copy the account data from the magnetic stripe on the back of your card, along with your PIN if you use a debit card transaction and this is often done without your…

    Words: 721 - Pages: 3
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