Singapore Changi Airport

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    CIMB-Principal Asset Management Berhad (CIMB-Principal) is a premier asset management corporation with local investment abilities. Established in 1995, it is one of the largest asset management corporations in Malaysia with local footmark covering Singapore, Indonesia and Thailand. CIMB-Principal aims to be Southeast Asia’s most valued investment management company offering whole asset management solutions. It manufactures and allocates a comprehensive range of unit trust funds, and achieves…

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    examining the currency baskets one by one, there was a large trade off relationship between US dollar and RMB. When there is decreasing of US dollar, there is an increasing of RMB and four currencies including Malaysia ringgit, Philippine peso, Singapore dollar, and Thai baht show this tendency. The decreasing portion of US dollar varies from 10% to 40%, while the increasing portion of RMB varies from 10% to 30%. This increasing level mainly stems from their closer trade…

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    Have you ever wondered about Singapore and what their culture is like? Although Singapore has great diversity, it is a united country with united religions and cultures. There are four official languages in Singapore: Malay, Mandarin, Tamil, and English. Most Singaporean citizens speak at least two languages. English is used in schools, and students learn another language in school. The language they learn is one of their mother tongue that corresponds to their race. Some students can also…

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    Singapore is a multi-ethnic society with Chinese around 77%, Indian around 6%, Malay around 15% and expatriates around 2%. Business in Singapore is formal and strict rules of protocol are generally observed. The group (company or department) is viewed as more important than the individual. People observe a strict chain of command, which comes with expectations on both sides. In order to keep others from losing face, much communication will be non-verbal and you must closely watch the facial…

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    Since office buildings gathered most of Kungfu’s target market populatin, both S$ = Singaporean Dollar. Current exchange rate is 1$ (U.S.) = 1.30964 S$ (Singapore) physical products and various pamphlet/brochure ads could be placed to blast Kungfu way of healthy eating. Plus, accessible TVs in building elevators could also be a suitable place for Kungfu’s advertising…

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    What Is Your Personal Dragon Everyone has their own dream or achievements they want to conquer. Some people want to climb Mount Everest and some want to lose 10 pounds. People have these goals because it challenges them to push their body. These challenges do not come easy to anybody, not to the person that wants to climb Mount Everest and not to the person that wants to lose 10 pounds. The obstacles that push people to want to achieve these challenges knows as psychological dragons vary in…

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    Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…

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    Pilot Error

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    As I’m sitting at the terminal at LaGuardia International airport in New York City waiting on my flight to Los Angeles. Someone speaks over the intercom, “Attention passengers, the flight to Los Angeles will be delayed for two hours. I apologize for any inconveniences this may have caused.” Thinking to myself, “What the heck, this always happens when I fly.” I’ve already been sitting there for an hour, I decide to get up and stretch my legs. Wandering throughout the terminal passing by…

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    Jetblue Case

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    AZ to MD JFK to NY CA to FL JetBlue $ - $188 $842 Southwest $456 $ - $898 Delta $846 $272 $1,626 American $403 $374 $721 1. Based on the research it appears JetBlue has lower prices compared to its competitors. JetBlue did not have available flights from Phoenix to Baltimore on October 25th. JetBlue’s base is JFK in New York. When JetBlue was able to lock in JFK as their base they…

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    Arguing against the airlines’ efforts to provide low airfare, he points out how the plunge in workforce wage has created a care-free attitude in the staff. To prove how the services have undergone the effect, he gives examples of luggage missing and airport delays. His main claim is that the act has been detrimental for not only the customers but also the…

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