A terrible mistake started something big and strong. Racism has gone on for decades and it was something normal. Nobody said anything about it and even slaves themselves. They didn’t make it a big riot. They didn’t have the right. They were nothing for the “yankees.” So the slaves started something different. Something quiet but loud. They sang! They wrote songs about their slave life and racism that they had to see every day. Their songs had different codes that only, but only they could…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…