Silicon Valley

L’Oréal’s goal of attracting 1 billion new customers by 2025 is characterized by expansion into developing markets and retention of its customer bases in developed markets. The company plans to achieve this goal through employing a strategy of new brand acquisitions, continued R&D spending, and brand expansions into new markets. Strategic Brand Acquisitions Strategic brand acquisition is L’Oréal’s main strategy for successful market entry and continued dominance in developed markets. L’Oréal’s…

1. Introduction 1.1 Background of the company Shopkick, based in Redwood City, California (in Silicon Valley), was co-founded by Cyriac Roeding, Jeff Sellinger, and Aaron Emigh in 2009 and has investors that include venture capital firm Kleiner Perkins Caufield & Byers, as well as Reid Hoffman (co-founder of LinkedIn Corp), and Greylock Partners. The company has raised $20 million in venture funding. CEO Cyriac Roeding, founder and EVP of CBS’s mobile unit, created the concept of rewards for…

corporation, Tesla Motors, Inc. was founded on July 1, 2003 which designs, produces, and sells vehicles which are empowered by the use of electricity, and not the usual vehicles which are gasoline-empowered (Reuters n.d.). The group of engineers in Silicon Valley who founded Tesla Motors, Inc. wanted to prove that electric cars are way better than cars which are powered by gasoline (Tesla 2015). The company further designs, produces, and sells components of electric vehicle power train to other…

Throughout the years, humanity has faced many problems and challenges. It began with the first human wanting to lift things up and to travel to other places. People started to use their mind to create things and to build machines. As life went on, they surely solved some problems, but created more complex ones! No one can deny the benefits of the new industrial and technological advances; it not only enabled us to obtain gold and other metals from deep in the ground, but also to fly high in the…

Riverside, CA—General Plan Analysis and 30-Year Strategy Context Riverside City is located in Southern California. It was founded during the mission days under Spanish rule in the early 1800s, when ranchos (land grands) were offered to citizens of high standing. The downtown design was a grid iron pattern borrowed from the design of downtown Philadelphia . The city benefitted from the “second gold rush” of California; navel oranges were a cash crop in the area. The citrus industry assisted in…

electronic devices. The rise of technology and social media is obviously prevalent in today’s generation of mainly millennial teenagers and other young adults. We definitely praise the easy availability and advancements of mobile technology here in the Silicon Valley; however, it has created a real problem that many people may not even realize they have or admit even exists. Technology and social media addiction, whether via the constant use of social media sites, online chatting, texting, or…

the fund focuses on the early stage seed ventures. The average investment is only $30,000, however the fund is currently invested in 122 projects. Another structure is the more marketed Skolkovo Foundation, which was created to replicate the Silicon Valley. Located right outside of Moscow, the Skolkovo Innovation Center and the Skolkovo Business School, provide support to many businesses in terms of resources, grants, deferred taxation, and networking opportunities. Many of these benefits were…

In the early 1970’s the world was hit with a huge advancement in technology and communication, the mobile phone. When people today think about what a mobile phone is, they think of their little iPhones, Droids, or Galaxies sitting comfortably in their pockets. However, the first mobile phone was the size of a brick, and for anyone who owned one, it felt like one as well. For 20 years, people carried around huge blocks of plastic that were only good for a call from certain areas, to certain areas…

Technology is very useful in everyday life and many people benefit from the breakthroughs that have occurred in the last century. The Internet is one of these breakthroughs that have come into existence during this time frame. It has changed the way we relax, learn, do business, and communicate. Many people believe that the Internet promotes democracy, as it is a symbol of freedom. Evgany Morozov’s article “Technology’s Role in Revolution: Internet Freedom and Political Oppression” is about the…

Immigration has always played a large role in American history. As a land of freedom and opportunity, lots of people immigrate for a richer and fuller life than they are able to achieve in their native country. Over the years the number of immigrants migrating in and out of the United States has changed drastically based on wars and the limiting quota laws Congress has passed. United States encouraged relatively open immigration to settle into its empty lands early in the 1900s. When a surplus…