Signifier

fully understand the nature of advertising, the advertisement must first be deconstructed into its discourses, the signifiers, and the connotations associated with these discourses. The focus for this analytical deconstruction is the advertisement for a Patek Philippe watch. This advertisement is aimed at middle-aged, married mothers, and this is apparent through the three main signifiers that…

starring a young Steve McQueen, is not only interesting to watch, it also gives the viewer a number of insights into that era. The milieu in Post World War II America is the dominant sign in the film. The era is the signified and there are a number of signifiers. The film begins with the theme song “Beware of the Blob, it creeps and leaps…” and the viewer is made aware of the fascination for monsters that Americans had during that period. Spook movies as they were called were very popular and…

woman’s penis” (Freud “Fetishism” 842) correlate with Lacan’s “privileged signifier?” (Lacan “Signification” 1187). In The Signification of the Phallus Lacan writes: “it is Freud’s discovery that gives to the signifier / signified opposition the full extent of implications,” crediting Freud with Lacan’s discovery of the phallus as a “privileged signifier” (Lacan “Signification” 1187). This begs the question, are Lacan’s signifier and Freud’s symbolic penis the same thing? In this paper, I will…

According to Saussure, a sign is a combination of a sound-image or “signifier” and concept or “signified”. One key concept in understanding semiotics is that the relationship between the signifier and the signified is always arbitrary. But since there is no logical connection between a word and a concept, the meanings that signifiers posses must somehow be learned. This implies that there are certain “codes” that evolve within a society or culture, which help individuals generate meaning from…

I chose as my signifier is the Charging Bull on Wall Street. The bronze bull has a history in New York’s lower Manhattan, as it became a well-known icon and tourist attractor in New York City starting back in the 80s. Being placed on Wall Street the Charging Bull is believed to bring good luck to the New York’s stock exchange. The Charging Bull in New York City, depending on the context and culture can signify power of American people or New York’s stock exchange. As the signifier being the…

instability of a center is exposed. This instability and lack of a transcendent center results in an endless chain of signifiers. While structuralism argues that everything fits into a hierarchical structure, deconstruction shows the unraveling of this structure. In Hills Like White Elephants the structuralism approach allows the reader to see the relationships between the signifier and signified and the syntagmatic and associative relationships; the deconstructive approach unravels these ideas…

ATTENTION” and “WET FLOOR PLANCHER MOUILLE”, a triangle, person who is slipping, three wave lines, yellow and black (signifiers). This sign warn people who have possibility that slips due to the wet ground (signified). This sign is coded because it is not reality and…

This green light is subject to interpretation, but this symbol constitutes to be the signifier of several of the novel’s themes. The green light is then an associative relation to a traffic signal where green indicates “go.” Through this, the readers may interpret the green light as a symbol of growth, hope, and a new beginning. This is ideally…

object, connect it to a concept in their mind, and find meaning in that concept, rather than the object itself (Hall 16). He later explains that people can communicate through shared language, in which a group of people agree that a given object (signifier), has a given meaning (signified) (Hall 18-19, 31). This production of A…

in American by going other countries to fight. The goal of the weaker is survive and come back home after being expose to war. Signifiers The first signifier is the large amount of pictures with messages that were in the walls after 9/11 attack. This means that the other people were showing respect and love to the individuals who died in the attack. The second signifier is background music that were shown while Al Gore was celebrating that he won the state of Florida. The music has an ironic…