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    Amazon Prime Case

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    It has played a few fast bets out of which Amazon Prime has proved to be the one that is the mot paying off second to the initial gamble that customers would want to buy products online. The idea of online shopping however no longer needs warrant discussions. Amazon Prime has always been a great deal as it keeps adding larger value to make it unbeatable. Millions of people pay for Dropbox even though Flickr is free or pay extra for bonus storage from iCloud…

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    terminal will include a radiofrequency ID readers in order to bring up prices for specific products, adding up total products being purchased, and to figure out the sales tax for each transaction. The business will also include inventory-management software that will keep track of the stores inventory to make sure items are in stock and when a certain product needs to be ordered to provide consumers with the products they may…

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    Retailing In India

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    Which means those who are registered for income tax and sales tax. 2) Organized retailing- it is the traditional format of low cost retailing like owner managed general stores, paan or beedi shops, convenience stores local shops, hand cart and pavement vendors. In developed countries there are more number of organized retail ranging from 75 to 80 percent of the total retail outlet whereas in developing countries like india there are more number of unorganized retail…

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    and wants. That is exactly what the retail anthropologist does; they observe consumers’ shopping routine for them to determine how they would construct and where would they establish the retail stores. On the other hand, people think that watching people is improper because they believe that this is an invasion of their privacy. Also, they think that the surveillance cameras are for security safety not for shopping customers.…

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    Coercive Shopping

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    Coercive Shopping Site, smell and hearing senses can easily be distorted to be abused by retail anthropologist, but can there be a positive aspect? Even the sense of touch is changed, not with physically touching items but rather the coupon paper in the hand of the consumer. Senses are used to help consumers with decisions and distorted to make them believe they are doing what they really want. Tricked into buy something the consumer does not need and helping them get things easier and…

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    can include them in your upsell, email marketing or retargeting ads. #5: Personalized Online Experience You can personalize the online shopping experience. Or segment email lists based on purchases made, location or even how much money a customer spent. You can also retarget a customer who visited your store showing them an ad for a product they added to their cart and forgot about. If your online store has a login feature, you can have a welcome message appear such as ‘Welcome back…

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    Haura Haseena Case Study

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    Marketing Group Assignment Haura Haseena INTRODUCTION Haura Haseena Collection is an online based company that produce and sell Muslimah clothing such as niqab (cloth that cover the face as part of sartorial hijab), long hijab, tunic blouse and jubah. The company choose to sell Muslimah apparel because of the soaring demand in the market and during that time, which is 2014, there were not many brand and business sells Muslimah apparel like today. In addition, Haura Haseena also decide to sell…

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    Introduction Online shopping is becoming popular day by day, as the customers get the opportunity to shop from their home and they can see a lot of variety of product of different segments. Lazada is a new company in this domain; launched in 2012 and already has become the largest online shopping destination in South East Asia (Porter & Heppelmann, 2015). Analysis of the Value Chain of Lazada Figure 1: Value chain analysis Source: (Porter & Heppelmann, 2015) The above model represents…

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    stores. For example, showrooming has increased substantially over the last decade according to the article, Perceived Customer Showrooming Behavior and the Effect on Retail Salespersons. The idea behind this latest trend, is customers use comparison shopping and multiple channels to make a purchase. One way in…

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    Advantages of Online Shopping: Online shopping has become a trendy shopping method ever since the Internet has made the incremental advancement. Many people are looking for other amazing alternatives shopping and online shipping is just the fix for that. Because of the many advantages and benefits of shopping online, more and more people these days prefer Online Shopping rather to go and shop. There are various reasons why people think that they buying on the internet is the best option too and…

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