Shoichiro Toyoda

INTRODUCTION OF TARGET COSTING The term “target costing” was born in Japan on 1963. It has already been passed for over 40 years. It was developed by TOYOTA Corporation in the beginning of 1960s and since then, it has been used by the Japanese automotive industry in general (Afonso et al., 2008). Target costing can be defined as a cost management tool to reduce the overall cost of a product over it’s entirely life cycle with the help of production, engineering, research and design, marketing…

Perusahaan Otomobil Kedua Sdn Bhd (Perodua) was establised in year 1993 and it was a joint venture between UMW Corporation Sdn Bhd, Daihatsu Motor Co Ltd, MBM Resources Berhad, PNB Equity Resources Corporation Sdn Bhd, Mitsui & Co and Daihatsu (Malaysia) Sdn Bhd (www.perodua.com.my). The first car, Perodua Kancil was launched in 1994 followed by Perodua Rusa in 1996, Perodua Nippa in United Kingdom in 1997, Kembara in 1998, Perodua Kenari in 2000, Perodua Kelisa in 2001, Perodua Myvi in 2005,…