horses. With high-tech wheels, parts that functioned as springs, shock absorbers, and even a device used to stop it from rolling over the chariot was truly an extraordinary vehicle. Some notable features include the joint above the axle that the main pole fits into. Looking quite simple but it could be one of the Egyptians most brilliant inventions. Historians think that the center pole was intentionally left loose to act as a shock absorber and make it a more comfortable ride. We also believe…
Deception in Psychological Research Psychologists Blass (2009), Milgram (1964), Zimbardo (1998), Elms (1982), Wren (1999), Forward, Canter and Kirsh (1976) yield acceptance, credibility and functionality of deception within psychological research. Baumrind (1964), Miller (1972), Greenberg (1967) and Kelman (1967, 1972) on the other hand hold contrasting views. Deception when duplicating life like scenarios removed from artificial representation, harmfulness, risk taking in order to investigate…
significant cost to the economy. Therefore, it is imperative to raise awareness and prepare clinicians with the knowledge and guidance to embark on the global movement towards improving quality of care and outcomes for patients with severe sepsis and septic shock. Defining Sepsis: In 1991, The Society of Critical Care Medicine and The American College of Chest Physicians held a meeting with the aim of establishing distinct…
The death of Savita Halappanavar in University Hospital Galway in 2012 highlighted sepsis as a patient safety issue in urgent need of addressing. In 2014, Minister for health , Leo Varadkar published 3 sets of clinical guidelines dealing with patient safety issues, one being sepsis (Cullen, P.2014). The sepsis management clinical guidelines provide health care professionals with a diagnosis and treatment framework to be followed. It outlines the diagnostic criteria, a diagnostic tool (EWS),…
Sepsis continues to be a significant cause of death and morbidity in the intensive care unit (ICU), with documented mortality rates as high as 50% (Nargis, Ibrahim, & Ahamed, 2014). Moreover, it is also estimated to be the principal cause of death and illness worldwide (Singer et al., 2016). The socioeconomic costs related to sepsis in the United States were determined to be more than $20 billion in 2011 (Balk et al., 2017). Also, there has been a steady increase in the incidences of sepsis…
people are constantly bombarded with information. If a company wants to advertise to a person they will have to find a creative way to get a person 's attention. Many companies are using a technique called shock advertising in an attempt to make sure people notice their brand. Shock Advertising is a technique in which a company purposely startles a viewer by violating social and cultural norms. Two companies that are notorious for using this technique are PETA and American Apparel. Although…
PEST Analysis Political Toscani's campaigns invited a lot of political controversies and legal objections globally. There were so many human rights groups who where against these advertisements, they argued that Benetton's was exploiting human life in agony and they have crossed the line of respect for human feelings. Even though the Benetton group supported defended Toscani’s advertisements the retailers all around the world opposed it, as they constantly resulted in increasing tension amongst…
My soda Company is called Shock Alive©, and the slogan is “It’s Alive with Flavour™” I chose that slogan because it means that it’s full of flavour. Also my logo is Shock Alive©, and below it is the heart monitor line, I chose that as my logo so it would show people that it will bring them “back to life”. Shock Alive© is targeted to athletes who need a boost right before a big game, or event, or even just a practise. The colours on the can are blue, and yellow, because those colours make it…
power of data aggregation and targeted advertising, and its immorality. She highlights the dangers of companies tailoring to specific demographics, and through her writing style, attempts at building trust with her readers. Andrews argues that the techniques used in targeted advertising and data aggregation are immoral, however she employs similar tactics to make her point. Andrews caters to a specific audience using jargon, as well as personal appeal to shock the technologically inexperienced…
PETA, which stands for people for the ethical treatment of animals, promotes animal rights and gives voice to this movement, however most of their advertising is unethical because of the use of false information, overly sexualized women, and content used to scare little kids. For example, imagine that you’re walking down the street with your kids when you see a Thanksgiving ad from PETA. The ad looks fine to you, but your children look petrified. Instead of seeing a mom carving a turkey for her…