Shock advertising

Shock advertising, or shockvertising, isn’t necessarily a millennial invention. But just like other forms of unethical media usage like yellow journalism or plagiarism, shock advertising has seen a huge surge in popularity for brands geared towards our younger generation. I chose to do my analysis on Bloomingdale’s controversial 2015 Christmas season ad. Out of all the ads that use shockvertising that I am aware of, this is possibly the most egregious perpetrator of the negative aspects of mass advertising. This particular ad promotes sexual assault, misogyny, and trivializes the experiences of women who have been the victim of date rape. As a college student, I’m very familiar with the issue of sexual assault among young Americans. This ad uses the tagline “Spike your BEST…

Before the start of the experiment a Slight shock of 45V is administered to the participant in order to show him what the Learner will be experiencing and to further portray the experiment as authentic (Milgram, 1963). However, the participant is not aware that this will be the only real shock in the experiment. The confederate will not be shocked because he is an actor in the situation (Milgram, 1963). He does act as if being shocked, however. In the Voice Feedback condition the Learner starts…

Our data cover sixteen major industrial sectors from nine countries in the Trans-Pacific region. We apply a factor-augmented vector autoregression (FAVAR) approach (Bernanke, Boivin, and Eliasz, 2005) to reduce the dimension of our data and to simulate the transmission of shocks from the Trans-Pacific region to the US. FAVAR has two advantages compared with traditional VAR. First, it can incorporate a broader set of information related to the unknown transmission mechanism by utilizing…

There would be a hole from the memory being erased, such as in the movie Eternal Sunshine of The Spotless Mind when Clementine said, “Nothing makes any sense to me! NOTHING MAKES ANY SENSE!” This was tested when a scientist played a tone for a rat before it was shocked. On an episode from the scientific podcast Radiolab titled "Eternal Sunshine of the Spotless Rat" Jad Abumrad said, “The moment it hears the tone and feels the shock, inside its head, a bunch of neurons start to build. Whenever…

of a woman who rejoiced when a terribly tragic event happened to her husband. This story starts in 1894 when women had no power. The woman’s name was Mrs. Mallard, and she was married to Brently Mallard. She had a heart disease and any seriously shocking moments could trigger a fatal heart attack. Mrs. Mallard is an unsympathetic person based on her desire to become a widow, the perceived joy and freedom of her husband’s death, and the shock she faces when she realizes her husband is still…

In this article “The Peril of Obedience” Stanley Milgram conducted a series of experiments to determine if people would choose to follow authority or obey their morals. In this series of experiments the experimenter Stanley Milgram found a few contributors to test out his theory. Before he started his experiment he had to pick a teacher and a student, who each got a piece of paper to decide which one is going to give the shocks and which one was going to take the shocks. The learner was strapped…

and internal attribution. Occurrences of learned helplessness take place in individuals who have this idea in their mind that none of their actions are within their control due to explicit punishment dealt by a guardian or person in a position of power or whomever, the irony being that guardian 's actions is actually out of the victims control. They believe in failure and motivation severely lacks as uncontrollable stress builds up. The most famous experiment which outlines learned…

It was October 9th, 2013, the day that I and my family moving to the United States from Vietnam and started a new life here. I heard and learned many things about this country before but I was astonished experiencing the country myself. As soon as I discovered there was nothing like I expected, I was anxious and homesick. I wondered how long it would take me to adapt to this new culture and the people. Only a couple months passed, but I already experienced several culture shocks such as…

willing to provide electrical shocks to another person, the experiment tested how far down the severity of shocks the subject would administer to the victim. The question is would being in the position of control and having a feeling as if the subject cannot leave, makes shocking another person justifiable? To begin the experiment, a total of 40 male subjects all ranging within age, education levels, and different races participated in what they thought was a “Study of memory and learning at…

Hypovolemic shock can be caused by any condition that causes volume depletion of the intravascular space. Characteristic findings are tachycardia, flattened neck veins, cool clammy extremities, and oliguria, small amounts of urine. It occurs when intravascular volume is depleted as a result of hemorrhage, vomiting, diarrhea, dehydration, or third space losses. Hypovolemic shock includes left ventricle failure and reduced blood volume. Also, there is a decrease in arterial blood pressure,…