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    Introduction Strong is the New Skinny There’s this supposition in society that every woman wants and needs to be beautiful in order to be successful in life. In addition to society, there is an abundance of multi-billion dollar companies devoted to selling women products designed to “fix” them into look a certain way. These companies come into our lives with advertisements directed towards fashion, celebrity gossip, and now, makeup. I got excited when I saw MAC’s makeup advertisement entitled…

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    in some way, including their looks, performance in school and relationships with family and friends,” (Riehle). Also, 74 percent of women say they are under pressure to please everyone, revealed by a recent study by Girls Ink. The way society has shape woman to all look the same is unfair and…

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    According to Margaret W. Hungerford beauty is in the eye of the beholder. In this modern day society, people have realized that beauty comes in different shapes and sizes. True beauty varies from one person to another. The modern girl of today is not stick thin; instead she is real and represents most girls in America. Even though, there are still fashion designers, who still pick the slender girls. There has been an increase in incorporating plus size women into the modelling industry. Ashley…

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    Then came the Roaring 20’s after the first world war. During this era, curvy women with short dresses in flapper style, and bob hairstyle were considered beautiful. (“A look back at beauty through History”). Small wait with large posteriors was no more trendier, but elastic corsets were still in use. Pale skin along with thin eyebrows and silhouette was the perfect look. Wearing makeup was considered low class until 1920’s. (“A look back at beauty through History”). Then was the time for Golden…

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    Fat Embracement Analysis

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    Holliday’s campaign; however, it specifically targets older woman and may lead to them being comfortable with their extra weight and not do anything about it, even if it is the main cause for their health problems. These campaigns advertise that all body shapes are beautiful, but they fail to mention if these body types are…

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    hair is wet and flat. If your hair is thinner or straight with a blunt edge, it can normally be trimmed easier when wet. Understanding Hair Shape The biggest benefit of hairstylists cutting hair dry is that they can see the shape of the hair as it’s forming, instead of the “big reveal” at the end once the hair is blow-dried. This is excellent for softer shapes, as well as letting you (the customer) see your hairstyle come to life. Peace of Mind Not a fan of sitting in the hairstylist’s…

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    Eye Shadow In The 70s

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    was applied under the brow in order to create a highlighted effect to the brows. Eye shadow finishes were known to be matte. Some women applied their eye shadow to their eye crease which created a soft depth and created more of a cat eye or almond shape. By doing this there were no hard edges or unblended lines (this is an…

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    being criticised for participating due to the stigma that is associated to their body shape. As social scientist, Erving Goffman (1963) stated, stigma is “the phenomenon whereby an individual with an attribute which is deeply discredited by his/her society is rejected as a result of the attribute. Stigma is a process by which the reaction of others spoils normal identity.” It is evident that the athlete’s heavy shape is the attribute that caused them to be rejected from society and due to this,…

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    with time. Over the years, the desired body has transitioned from busty, curvy and hourglass to thin and straight with big breasts (Help, n.d.). This is an unrealistic standard for any average person to live up to considering we all come in different shapes and sizes. The mass media including TV, newspapers, films and magazines drown our minds in stereotypical images which are perceived as the ‘ideal body’. People feel the urge to compare themselves to the unrealistic figures categorising…

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    To what extent has social media influenced body image issues with young females, aged up to 25? Introduction Historically social media has not been seen as an issue. With the popularity and introduction of progressing technology social media is becoming more accessible and blamed for insecurities of young women. ‘Social networking sites have started to become one of the most frequently used online communication types in the world. It is reported that one of the commonly used social networking…

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