Shallow foundation

findings, in that a large portion of their sample group did model themselves on the public image of Elvis Presley, and were found to have altered past behaviours in alliance with how they feel Presley would have acted. The results of this study gave foundation in our understanding of just how influential celebrity image can be. These findings have made way for a host of further study into understanding the meaning of celebrity image and the components on which an image is founded. Image is…

This theory emphasizes daily exchanges between individuals so as to develop an understanding of basic human interactions via three core principles: meaning, language and thought. One’s identity of self is derived from how they perceive things, how they speak in relation to others and what is meaningful. Interpreting a situation, understanding verbal and nonverbal communication as to how it relates to one’s self and someone/thing else is the underlying concept of understanding this theory. The…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…