Sexualization

assure his comfort (Sharp, 2010). This ad is particularly offensive, in that East Asian women were forced into prostitution by the Japanese military, and were referred to as comfort women and sent to comfort stations, this is also an example of the sexualization of comfort ("Comfort women," n.d.). The other aspect of this example is the cultural lens through which we see our world. This ad may mean something different for East Asian women, than it would for American consumers, that might not…