the weaker sex. All of this is happening in a slightly subtle way. It starts with the under-representation of women, the definite lack of women in speaking roles or any roles at all. If a women is there, more often than not, they are faced with sexualization. The camera is more focused on the body rather than anything else. This can be summed up in the idea of the “male gaze,” which helps enforce gender roles. In Films, Women make up a mere 29% of all speaking roles and only 16% of protagonist…
as eye candy and baby makers. Over the years, the image of a woman hasn’t truly changed for the better. The media’s sexualization of women is inescapable. Sexual images are everywhere from the internet to the streets. American beauty standards for women are set by the media: thin, long legs, toned abs, cleavage, and big hair. Girls growing up in this inescapable trap of sexualization don’t know anything better. Over the years as they grow up, they feel the need to be “sexy” for boys, just to get…
It was in 2014 that songwriter and singer Sia Furler had been acclaimed for writing the song “Elastic Heart” for the blockbuster movie Hunger Games: Catching Fire. The music video features the young, talented Maddie Ziegler dancing with Shia LaBeouf in a beautiful performance that depicts the internal struggle of the free spirited child and the restrained adult. However, within moments the viewers and the audience began to lose sight of the artwork and began to exclaim in horror of the so called…
exists, because who in their right minds would consider rape acceptable? The fact is many people do; they are just not aware that they are doing it. Society unintentionally shows that they find rape acceptable. In recent decades, the inflation of sexualization in different…
“Little Girls or Little Women? The Disney Effect” emphasize the stereotypes on little girls, as a Princess with beauty images and matureness. Introduction: How does Disney Princess become a huge effect by stereotypes toward little and older girl? For the reason, that many young and older girls believe that all Disney Princess dreams come true in reality than a fantasy fairy-tales and it is called “Princess Phenomenon” (pg. 509, Hanes). I have never fall for any Disney Princess’ character to…
women in film. We have come to expect is that women are passive, sexual objects whose role in film revolves around a male gaze. “Babylon” by Mad Men reinforces this portrayal of women through the ‘Male Gaze’ as argued by Laura Mulvey and hyper-sexualization, argued by Phillips & Strobol. sThere are two examples in “Babylon” that I am going to discuss that support Mulvey’s idea of the male gaze and its implications on female roles. The female body in “Babylon” is continually presented as an…
A phrase we have all heard more than once is, “sex sells”. We see this concept almost daily in our lives when we look at any form of advertisement – think of the half-dressed woman on the back of a magazine selling alcohol, underwear, or even food. This conceptualization of the phrase is something we can easily point to in the media, but what we don’t realize is the extent to which this phrase has managed to jump off the back of magazines and works its was into how we see other humans. In Donna…
Rebelling through kawaii also appears in the materialistic mindset that has grown from the cute movement. The childish mindset valued by kawaii naturally promotes the desires that children have for material things, for example toys, over less tangible but potentially more gratifying things like experiences and relationships. This makes those involved in a kawaii mindset vulnerable to impulse buys, something that companies have realized with the multitude of consumer goods produced to target the…
Nearly a decade ago, I became acquainted with a great friend who opened up my world to makeup, and of course, self-esteem issues. I did not realize at the time how much makeup would change my life. I knew I wanted what every girl wants; it was to have a smooth looking skin and eyes that appear awake, whether it was to impress someone or purely just to feel beautiful. In fact, my freshman year of high school, I would not be caught dead without makeup on my face and my hair as straight as pins. My…
that proudly proclaims that the kitchenware “does everything but cook – that’s what wives are for” (Kenwood). No, today’s ads veil their sexism behind the excuse of so-called artistic choices. These “artistic choices” often lead to unnecessary sexualization of women and occasionally inanimate objects. It seems a better alternative to straightforward sexism, but in truth, this morphed form of sexism is nothing more than that – a morphed form of sexism. It is a simple fact – seduction is…