Services management and marketing

Structure Line/staff management organizational structure According to R. Jones (George, 2011), a line manager is someone in the direct line or chain of command that has formal authority over people and resources at lower levels. Further, a staff manager is someone responsible for managing a specialist function, such as finance and marketing. At Cliq Digital the company’s structure can be seen as a line/staff management organizational structure. Authority rests in the top management as it flows…

The Hewlett-Packard Company (commonly referred to as HP) is an American multinational information technology headquartered in California. It developed and provided a wide variety of hardware components as well as software and related services to consumers, small- and medium-sized businesses and large enterprises, including consumers in the government, health and education sectors. The company was founded in a one car garage in Palo Alto California by bill Hewlett and David Packard, and initially…

• Advertising o Advertising is the communication with a user of a service or product. o Advertisements are used as messages for viewers to inform them about a product and to influence them to take interest in the product itself. o Ex: Advertising concerts, festivals, T-Shirts for sports teams, etc. o As of August 29, of this year, an advertising manager 's salary is $90,050. It ranges between $78,826 - $108,306. o Advertising Managers gather the information needed to plan advertising…

going to explain about the “customer relationship management; marketing segmentation; marketing strategies; and decision making on motorcycle”. Question 1 (a) Customer Relationship Management The meaning of customer relationship management is that it is the wishes of the company to maintain a good relationship with their customers in terms of the business success of the organization. The main intention of the customer relationship management in an organization is the customers…

Service quality is a fundamental feature of any service which formulates customer satisfaction and retention. Service quality is a comparison. The comparison of what a customer expects to what the company delivers. The company’s performance should meet or exceed the customer expectation for successful retention of customers. The service quality model or the SERVQUAL model was first proposed by Valarie A. Zeithaml, A. Parasuraman, and Leonard L. Berry for the first time in 1985. This model…

employee attitude and satisfaction used as a key factor in service quality which has impact via customer orientation ,employee motivated and job satisfaction .Furthermore ,employee for deliver high service quality and interactive marketing need to empower through organization .Rafiq&Ahmed(1998) proposed that “the degree of empowerment is conditional on the variability of what customer needs and the degree of task complexity “.high level of service need trained and skillful employee which may be…

to reach out to the people to make them aware of the offerings of the company and persuade them to purchase it. This is where the role of marketing comes into play since it helps companies to reach out to the potential buyers and have an increase in the demands that they supply for during their tenure in the business world (Wolski, 2015). Marketing environment When talking about the companies that operate I the different industries of the business world, it can be seen that they…

“Customer Relationship Management (CRM) is a strategy that aligns certain aspects of the business strategy, organizational structure, culture, and information technology with customer interactions to the long term satisfaction of the customers and to the benefit and profit of the organization” (Loftis, 2001). It mostly concern attracting, keeping and increasing customer base and matching the buyers expectations on the products. b) Companies can build customer relationship management at many…

Internal marketing focuses on ensuring that employees gain not only knowledge but commitment to the desired corporate culture and image. Unsurprisingly, majority of internal marketing activities are aimed at creating messages that “proactively influence employees’ knowledge and understanding of the desired brand image” (Mangold and Miles 424). It is in the context of the need to manage information and knowledge exchange from the organization to its employees that information technology…

purchases, made online lead management essential for every small business. However, while leads are critical and play a vital role in prospect sales, the website design of a lead generation is essential for lead to sale conversion. Every business needs a potential lead management in order to generate business and convert leads to sales to get brand recognition. In order for any small business to get leads and convert them into sales they need to follow lead management basics. Let’s see what the…