Services management and marketing

However after the intended expansion regionally and internationally, we aim to reach profit margins of $100,000,000 annually in it’s operations. The marketing channels Joie Fashion uses to promote the business to potential customers includes the use of yellow pages, visual advertisement such as billboards and magazines, mobile and email marketing and…

customer retention as customer satisfaction has become the key element for revenue generation for every bank. 21st century has brought about a revolution through innovation and completion has emerged as the mantra for success and Customer Relationship Management has become predestined for survival and growth of banks. CRM is gaining prominence with every kind of organisation and covers…

2.1 Introduction Internal marketing (IM) is a strategy used by firms to train and to motivate employees. Flipo (1986) advocates that the needs of the employees as internal customers are to be satisfied. This concept is that when the needs of employees are satisfied, the organization is in a better position to satisfy the external customers.According to Tansuhaj’s model (1988), an employee plays an important role in an organization for attracting and maintaining the relationship with customers.…

Marketers use marketing techniques to target consumers to purchase goods or services to turn a profit. Marketing a product is critical to the success of every organization. Consumers have positive feelings and that is what makes the brand a valuable asset to the company that owns it. Many companies structure their marketing promotions and programs around building and preserving their brand equity. According to Duane E. Knapp (1999), “To be a strong brand, a company must instill a clear,…

hotel locations and delivering outstanding services to significantly enhance revenue management, EBITDA contribution, improve competitiveness and to build a more sustainable business model. Adept at analysing large amounts of data, drawing conclusions, and creating recommendations and strategies for use at Board level. Expert in distribution channel management, Hotel PMS/CRS, and revenue management systems. Outstanding communication and relationship management skills. Skilled leader and manager…

building relationship of marketing strategy for specific product and other functions in the supply chain. Where a value delivery network is composed of the company, suppliers, distributors and eventually the customers, where all parties partner together to improve the performance of the whole system in delivering customer value1. The marketing channel and/or distribution channel are a set of mutually dependent organizations that help make and design a product or service available for users or…

high in every aspect. We also touch upon the concept of Supply Chain Management (SCM) and how the market logistics has evolved into SCM. Finally we see the objectives of market logistics and how it is linked to marketing plan. INTRODUCTION Marketing logistics simply means effective physical distribution of goods and services. Marketing logistics mainly focus on planning, controlling and monitoring the flow of products and services to market and also materials and necessary information which is…

equity. Google relies heavily on their users and their word of mouth in spreading information about their quality products and services instead of investing in traditional marketing. Word of mouth creates trust among the users because they are more likely to trust someone who has used the product or service, instead of someone that is simply selling the product or service. It also lowers…

example, management of accommodation facilities such as hotels and resorts offer people work in a variety of fields, such as: Food and Beverage, Marketing and Sales, Tour and Travel Agencies, Events, Weddings Banquet Management and so on. It is clearly seen that the potential of employment in the Hospitality and Tourism sector by studying the ideal yearly salary estimated in top international…

and Keetmanshoop. HFS is currently one of many courier companies offering overnight logistical services throughout the country, additional to a high quality service, they pride themselves in delivering that service on a daily basis and guarantees delivery times to their customers. HFS has been in operation since 2006, but was bought by Mr. Gert Liebenberg in 2009 and has been operated under new management since then. A second member recently bought into HFS, specifically focusing on and…